The high-performance vehicles are always a dream of true car enthusiasts. And BMW, as the leading player in the automotive industry, has the mission to embody and convey that passion. Let&rs… Read More

It's a small world after all: Every year, Nikon hosts a contest for the best photos of tiny subjects. We picked the best of the top-20 2023 winners and a few honorable mentions to share with… Read More

by John Eberhard Vertical Marketing is a term that refers to marketing that targets only a specific type of public or audience, as opposed to marketing to the general public at large. For ex… Read More

By John Eberhard There has been an explosion of promotional videos over the last several years, but the videos on YouTube don’t always follow the fundamentals. So I thought it would be… Read More

Der frühere BMW-Chef Eberhard von Kuenheim wird am Montag 95 Jahre alt. Er hatte von 1970 bis 1993 an der Spitze des Unternehmens gestanden Read More

By John Eberhard SEO stands for search engine optimization. Basically it is a series of actions you do to drive more traffic to a website, from search engines. If you have a website and have… Read More

by John Eberhard How do you make decisions in marketing? How do you know whether a campaign is working or not? How do you choose between two ads that are running? How do you know whether you… Read More

by John Eberhard I have been involved in marketing for 34 years. For a number of those years I worked as a Marketing Director or VP Marketing for a series of companies. For the past 15 years… Read More

By John Eberhard In a recent article “The Age of the Marketing Guru” I talked about how we have seen a dramatic increase over the last 15-20 years of marketing gurus, basically g… Read More

By John Eberhard You might be wondering if email is still a viable marketing medium today, what with all the other options available today. The short answer is definitely yes, email is stil… Read More

With radio producers Eberhard Fürscher and Peter Schreiber, ORF has commissioned two local music scene insiders as scouts to find potential artists and titles for the Eurovision Song… Read More

Grapeseed oil, derived from the humble grape seed, has become a staple in many households worldwide. Its versatility spans a range of applications, from culinary delights to beauty regimens… Read More

Elon Musk, a visionary entrepreneur and businessman, has made a significant impact in various industries. As the CEO of SpaceX and Tesla, as well as the owner of Twitter, Musk has demonstrat… Read More

We often buy beers by just looking at the brand name. Some love drinking Busch beer, others love Michelob, and still others long for Budweiser.  But how about learning that all these… Read More

by John Eberhard One of the important things in marketing a business on Facebook, is to create a bus… Read More

Elon Musk’s Tesla Leases Office Space in Pune at a Monthly Rent of INR 11.65 Lakh Written by Sanjay Kumar Tesla Automotive Company Founders: Elon Musk, Martin Eberhard, JB Straubel, Ma… Read More

Have you ever pondered the role of hormones, the subtle yet powerful conductors of our bodily functions, and their influence on something as precise as oral health? Hormones in Women’s… Read More

Seit Sonntag steht auf dem Gelände der Kulturarena Jena ein Sonnencremespender. Mit der kostenlosen Sonnemilch können sich nun alle effektiv gegen Sonneneinstrahlung schützen… Read More