Direct response marketing is a type of marketing strategy where the goal is to encourage an immediate response from consumers in order to quickly generate new leads. The post What Exactly Is… Read More

Why Automation Is the Present and the Future of Direct Mail Marketing ‍ In today’s digital age, it’s easy to assume that direct mail marketing is a thing of the past. After a… Read More

Marketers need to tie their efforts to revenue. This episode features an outstanding revenue-driven marketer with almost a decade of experience in the industry. He is a renowned strategi… Read More

Brand building is essential for any organization looking to gain traction in the marketplace. As… Read More

Introduction: Although the United States Postal Service (USPS) has been carrying mail for more than 200 years, the digital era has presented new opportunities and problems. USPS has responde… Read More

You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on b… Read More

Google Panda patent granted In 2014, a patent (Ranking search results) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorith… Read More

Direct response marketing is all about getting your message in front of as many people as possible and driving a desired action. Within direct response, there are many different jobs and rol… Read More