The global gaming industry has experienced explosive growth, transcending cultural and linguistic barriers to become a universal form of entertainment. To cater to diverse audiences around… Read More

The Impact of Hyper Casual Games on App Store Optimization Strategies In recent years, the mobile gaming industry has experienced a significant shift in focus towards hyper casual games. The… Read More

As a business, your focus is not to make a game available for potential users but to connect with them. The same holds true for Muslim countries. Therefore, if you need to tap into the… Read More

Original Article by TechSling Weblog: It’s already halfway through 2022, and your mobile app is still struggling to achieve a good conversion rate. Don’t worry! It’s n… Read More

For the 10th episode of The App Marketing Snack we talked with Iris de Vries, ASO manager for Bagelcode, a social casino company. She told us about the specificities of doing ASO for mobile… Read More

Have you ever resorted to traditional Kurtis and palazzos because western wear was too tight for you? Did you go to a plus-size Vero Moda section to only find clothes on the corner shelf in… Read More

The last 9 years have witnessed a Big Bang in the smartphone industry. You can now have the smartest of phones in your pocket without burning a hole in it. In the last 3 years, the explosion… Read More

The Best Practices for Game Localization is a true gem of information kindly shared by the IGDA LocSIG. It contains everything one needs to know about game localization. The format in which… Read More

Top Android apps were commemorated during the eve of I/O 2019 on May 6th. The Play Award winners were announced by Google. There were nine categories based on quality, performance, innovatio… Read More

Video game localization is a method to translate your video game into a particular locale in order to sell in that area or region. Localization of video game is more than just the translatio… Read More

Robin Wei Duan Founder & CEO Mobvista   For those of us that aren’t familiar with Mobvista (which I think may only be a few people), please tell us a little more about your… Read More

Delightful Americana on displayPersistence pays off! Months of angling to score a trip to the USA, and I line up three weeks in Miami and Texas, with brief stops in San Francisco and Los An… Read More