BELLAVITA, a leading Indian fragrance brand, decided to challenge the status quo by embarking on a ground-breaking social experiment which explored the influence of price perception on consu… Read More

Food packaging is much more influential than it seems. It can drastically change the way customers feel and think about a product. Packaging companies should be mindful of their packaging be… Read More

Let’s say one wants to purchase a product and visits the nearest store to take a look at their products. However, from a pile of products, their eyes fall on the most charming product… Read More

In today's fast-paced world of digital marketing, making a real connection with your audience is like striking gold. It's that magical link that sets you apart from the crowd and connects yo… Read More

“The Art and Science of Startup Branding: Where Psychology Meets Innovation … Read More

The trading platform is free to use, and it doesn’t charge any hidden fees, but you do need to deposit a minimum of $250 to begin trading. Immediate Edge is suited for both beginners a… Read More

In the fast-paced world of business, understanding your customer is not just an art; it’s a science. To succeed, you must grasp the nuances of their needs, desires, and behaviors. Welc… Read More

Why Brand Identity Matters?! “Picture this: You walk into a crowded store, and amidst a sea of products, a familiar logo catches your eye. Instantly, you feel a sense of trust, qual… Read More