Here is a marketing truth: it does not matter if there is a recession or inflation: the best value wins. Value is a virtue.  But, brand-businesses do not just wake up one day and have v… Read More

The results here come from a 2016 Kantar Knowledge Point report about five situations in which Kantar data show bad advertising can help competing brands. In other words, spending your ad do… Read More

There are moments when world events overtake brands. Moments when the macro forces in a scenarios workshop or the market risks that are bullet-pointed in a strategic plan become all too real… Read More

Amazon FBA The world of eCommerce is booming, with Amazon retail sales forecasts at $746.22 billion in 2023. The good news? Anyone can tap into this vast… Read More

In today’s rapidly expanding food and beverage landscape, standing out from the crowd has become more challenging than ever, especially as the projected growth rate of the food and bev… Read More

Person adding marketing strategy ideas to idea board.Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it… Read More

Something interesting is happening in brand management. Increasingly, we read about brand-businesses that are focusing on Brand Equity. It has been decades since the topic of Brand Equity wa… Read More

Successful businesses are planned. They know where they want to go and how they will get there. The same is true for any business type, whether that’s a startup or a one-person busines… Read More

Delivered every Monday by 10 a.m., Weekly Cybersecurity examines the latest news in cybersecurity policy and politics. Oct 02, 2023 View… Read More

Brands and businesses are talking more than ever about the environment. The percentage of ads tested by Kantar LINK with some sort of social or environmental message (SEM) held steady at 2 p… Read More

Do you know more than 90% of the companies now have a loyalty program running on their platform? But why is everyone integrating a Customer Loyalty Program in their store? What are the benef… Read More

Lottery.com Inc (NASDAQ:LTRY) is a technology company that is transforming how, where, and when the lottery is played. Its engaging mobile and online platforms enable players and commercial… Read More

The 5 Best Books on Marketing: Your Roadmap to Success Whether launching a new business or looking to take your existing company to the next level, having a solid marketing strategy is es… Read More

Today building and maintaining customer loyalty is more important than ever. As businesses strive to retain existing customers and attract new ones, loyalty programs have become a popular st… Read More

Last Updated on September 7, 2023 by Katie Wondering how to promote your Etsy shop on social media? With platforms like Facebook, Instagram, and Pinterest, you can tap into a vast audience a… Read More

Launching a small business startup is as thrilling and exciting as it is complex and technical, but you can be strapped in for success with the right strategy. The key to starting up and est… Read More

Introduction to High Ticket Affiliate Marketing for Beginners in 2023 Affiliate marketing represents an appealing online business model – earn commissions simply by promoting products… Read More

How a Professional Logo Designer Creates Identity and Impact A company's logo is one of its most valuable assets. More than just an artistic decoration, a thoughtfully designed logo is a… Read More