The recent acquisition of 16 communities from Healthpeak (NYSE: PEAK) was the largest transaction in company history for Discovery Senior Living and marks the start of a strategic shift for… Read More
For many companies, their brand is the single most valuable asset they own. A pair of shoes gets bought for hundreds of dollars when Nike puts its logo on them. Clothes with Gucci or Armani… Read More
Brand strategists think about the future because it’s their job to figure out what their organization ought to be doing today that will most likely result in achieving desired busines… Read More
Branding is an essential part of marketing. Back then, it was only defined as a name, slogan, sign, design, or a combination of these elements, that differentiate a company or a product from… Read More
How Your Logo Design Reflects Your Brand Identity
If you had to think about what matters most regarding brand identity, what would be three things that came to mind?
If it were m… Read More
Even the world’s most successful marketing companies periodically fall into the “assumption trap” where they are confident that they know enough to sell their product with… Read More