1. Meaningful Difference. Kantar’s singular BrandZ database of 20,000+ brands across 50+ countries is based on research tracking brand equity since 2006. It’s a leading resource… Read More
Selling the category rather than selling your brand is brand-business mismanagement. Selling the category means the brand-business leadership does not know what is relevant and differentiate… Read More
The results here come from a 2016 Kantar Knowledge Point report about five situations in which Kantar data show bad advertising can help competing brands. In other words, spending your ad do… Read More
There are moments when world events overtake brands. Moments when the macro forces in a scenarios workshop or the market risks that are bullet-pointed in a strategic plan become all too real… Read More
The Power of Art Utilizing Installations to Redefine Retail Atmospheres
These installations, carefully placed within retail spaces, have the power to redefine and enhance the overall ambia… Read More
Effective communication is crucial for every organization and every leader. My experience is that great communication is often a proxy for general excellence and strong leadership. My experi… Read More
In the digitally evolving world, the whole event industry has also seen a rapid transformation. In the current digital scenario, every event’s success is dependent on one core thing w… Read More
Suwannee Hulaween Celebrates Its 10th Anniversary by Unveiling Spirit Lake’s Immersive Art Programming for the First – time Ever
Hulaween’s coveted Spirit Lake is heralde… Read More
Chinese buoys in WPS assert ‘sovereignty,’ says embassy
Insurance Business New Zealand is proud to announce the 2020 Top Insurance Workplaces, Frank Risk Management Ltd being one… Read More
22 Brands like Kate Spade for Mid-Range Designer Items. Are you looking for similar brands that offer classic and high-quality handbags like Kate Spade? Look no further as I will share my fa… Read More
Did you know that 61% of consumers are willing to pay a premium of at least 5% for a promise of exceptional customer experience? That’s huge! So, how do some businesses stand out in th… Read More
Are you struggling to find the perfect ChatGPT prompts for branding your business effectively? Look no further. In this article, we’ve curated a list of the best ChatGPT prompts for br… Read More
8 Marketing Tips for Small Business Owners
Small businesses are the backbone of economies around the world. Representing 99.9% of all businesses, they significantly contribute to job crea… Read More
By Sneha, Your Trusted Journalist
I’m setting out on an exciting journey to uncover some valuable savings tips that can truly transform the way you shop. In this article, I invite you… Read More
Looking back over my career span of 20-plus years, I realized that I’ve always been in some type of marketing and sales. This rang especially true when I picked up a copy of Bernadette… Read More
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In this game-changing guide, CEO of Forbes Books Adam Witty and Zilker Media founder Rusty Shelton share the secrets of establishing yourself as an authority in your industry… Read More
What are some of the basic tips for creating an online course curriculum? Crafting a course curriculum from scratch can pose a formidable challenge for new instructors. The enigma lies in di… Read More
In today's digital age, your online presence is as crucial as your offline persona, especially when it comes to professional networking. LinkedIn, the world's premier professional networking… Read More
Here’s the thing about customers in the new age – they are more educated and aware than before. They already know everything they can about the products or services they want.
An… Read More
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Looking into online typing jobs is one of the best things you can do to earn a living from home. Getting paid to type online is a suitable way to make extra money.
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