THE COUNT OF MONTE CRISTO  ADS NEW CAST AND DIRECTORYour spy was among the first ones to show you first set pictures from Sam Claflin's new THE COUNT OF MONTE CRISTO eight part se… Read More

Here is a marketing truth: it does not matter if there is a recession or inflation: the best value wins. Value is a virtue.  But, brand-businesses do not just wake up one day and have v… Read More

There are moments when world events overtake brands. Moments when the macro forces in a scenarios workshop or the market risks that are bullet-pointed in a strategic plan become all too real… Read More

  GILDED AGE SEASON TWO  GETS A BRAND NEW TRAILERGilded Age returns October 29thWell, it has been an extremely long wait, but HBO is finally bringing us the second season of Julian… Read More

Some things just never work. At least not for building brands or value propositions. Yet, over and over again, we keep trying to make a go of these things. So, today, I want to share my list… Read More

When my wife and I moved cities in 2018, I purged some of the stuff I’d been keeping for years, and in the process, I ran across an essay that my 16-year-old self had written for a col… Read More

In an effort to bring more of the rigor and discipline of financial analysis to marketing decisions, a number of scholars and consulting organizations have attempted to apply financial inves… Read More

Brands and businesses are talking more than ever about the environment. The percentage of ads tested by Kantar LINK with some sort of social or environmental message (SEM) held steady at 2 p… Read More

Market segmentation is fundamental to marketing. Segmentation is evergreen when it comes to building and managing brands. J.M. Smucker, purveyor of jams, jellies, Jif peanut butter, Folgers… Read More

In 1994, when Jim Collins and Jerry I. Porras wrote Built to Last, they were referring to Visionary Habits of Successful Companies. Their highly influential book focused on the res… Read More

This is a brand-business truth. To be considered fair value and not be perceived as cheap, brands must avoid excessive marketing communications that emphasize price as the reason to buy. Exc… Read More

Brands face the challenges of optimizing contradictory customer needs. This is because customers do not want to compromise one benefit for another. Leaders face the same challenges. Leaders… Read More

Amazon and the FTC are facing off. Putting any discussions of trust-busting, Prime enrollment issues and “monopoly” aside, the fascinating, underlying discussion is about Amazon… Read More

Hattie Morahan net worth is about $12 Million as of June 1, 2023. She was formerly a performer with the Royal Shakespeare Company and has appeared in numerous popular theatre shows. Famous T… Read More

Customers’ needs may alter. Markets may change. New products challenge the status quo. No matter how a brand-business landscape morphs, there are some evergreen brand-business m… Read More

Brand positioning is a vital marketing strategy that aims to create a distinct place for a product or service in the minds of consumers. In 1969, Jack Trout and his partner, Al Ries… Read More

Launching a startup comes with numerous challenges that need to be overcome. For early-stage CEOs, their main concerns typically revolve around product development and securing seed funding… Read More

HBO is known for releasing engaging and thriving historical series. Be it Downtown Abbey or Gentleman Jack, the platform is home to popular series. Among all the historical shows, The Gilded… Read More

Superman & Lois stars Tyler Hoechlin and Bitsie Tulloch as the titular characters. The series follows the couple as they try to raise their two boys on Kent’s family farm in Smallv… Read More

[-WATCH UK & US TV LIVE-][-WATCH FOOTBALL LIVE-]Now the cast have all fulfilled their season two roles, it shouldn’t be too long before the first details and footage from The Gilde… Read More

The Guided Age might be an old-timey type show where everyone is as uptight as shit – but it doesn’t mean they don’t have time Read More

  GILDED AGE SEASON 2  ADS NEW CAST MEMBERSAfter turning most of its actors (both upstairs and downstairs ones) from season one into regulars for season two Julian Fellowes' costum… Read More

The Gilded Age recensione serie TV di Julian Fellowes con Louisa Jacobson Gummer, Christine Baranski, Cynthia Nixon, Carrie Coon, Morgan Spector, Denée Benton, Taissa Farmiga, Blake R… Read More

The Gilded Age Face the Music Trailer — HBO‘s The Gilded Age: Season 1, Episode 3: Face the Music  TV show trailer has been released. Cast The Gilded Age stars Christine… Read More