Measures are necessary and everyone’s desire. Metrics are the means by which all professionals evaluate performance and make judgments, be it internet marketers, NFL scouts, or high sc… Read More

It’s that time of year we’ve all been waiting for. Black Friday – the biggest ecommerce holiday that commands attention and sales.  In a sea of competitors vyin… Read More

Any business’s ultimate goal is to prosper by expanding exponentially. Well, knowing the business’s current performance is the first step to success. As a digital marketer, I kno… Read More

If you want to increase sales and grow your business, then Amazon is the key to any online seller. The only issue is that it’s quite competitive. Wouldn’t you find it challenging… Read More

Reading Time: 5 Minutes The DTC sector is growing rapidly, and as such brands must stay on top of their game and ensure that they’re retaining customers. While the fierce competitio… Read More

The era of eCommerce businesses is increasing with each passing day. Any product you can think of is available online.  New brands come up every day, and with such competition comes… Read More

When starting out in PPC, one of the first things individuals learn is some fundamental PPC formulas, such as how to compute click through rates and cost per click. Without learning a… Read More

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A general linear model (GLM) with at least one continuous and one categorical independent variable is known as ANCOVA (treatments). When the effect of treatments is essential and there is an… Read More

How Does Sleeknote Work: 7 Use Cases You Can Use Now Conversion Rate Optimization Before writing, I need to address the elephant in the room. There are a million and one popup build… Read More

Reading Time: 4 minutesKey Performance Indicators or KPIs are measurable values that can confirm how effectively business milestones are progressing. A performance indicator is a quantifiab… Read More

How many times you’ve heard this: Without advertising on Facebook, it’s hard to increase sales. If you believe in it, you’re not alone. Many other eCommerce store owners in… Read More

Reading Time: 14 minutes Are you following best practice with your ecommerce email marketing? Successful ecommerce businesses set themselves apart from the competition with effective e… Read More

Promotions continue to drive engagement for omnichannel commerce, offering the extra nudge that increases conversion and retention rates to power growth for your business. We’ve put to… Read More