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Persuasive Company Adverts

Persuasive Writing - (Level 2)

For the Level 2 City & Guilds writing exam, learners need to be able to write persuasively in a variety of formats. This resource is designed to allow learners to apply previously acquired knowledge about persuasive techniques to the medium of company advertisements. Learners can use the resource to plan their advert and think about the following ALL checklist:

  • Audience - How will they adapt their language to suit a particular audience?
  • Layout - How will they make the text look appealing to prospective customers?
  • Language - How will the language be adapted to include a variety of persuasive language features like alliteration, rhetorical questions, bias etc?
This Resource encourages thoughtful planning and gives Learners the chance to be creative. They could also use IT to produce their blogs and present them to their peers once completed.


Company Advert (link)



This post first appeared on Free Quality Functional English Resources & Teachi, please read the originial post: here

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Persuasive Company Adverts

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