Once you’ve installed WordPress, purchased a theme and spent some time getting things set up just the way you like, it’s time to start thinking about Marketing. We both know that generating income from your website will require traffic. The question is: What is the easiest way to attract visitors to your website? While there is no tried and true perfect answer, Inbound Marketing is a great place to start. The ideal inbound marketing tactics will be different for every website. If you understand the different options that are available, you can start putting together some specific ideas — experimenting until you figure out what works best for your business. Outbound Marketing versus Inbound Marketing If you’ve been in business long enough, you might remember the days of telemarketing, door knocking, cold email or even delivering thousands of flyers. For the most part, these types of marketing are referred to as outbound or “push” marketing. In essence, you identify your ideal customers and then make every reasonable effort to get in front of them. Right away, you can probably see the challenges created by this type of marketing. Not to say it’s ineffective, but when compared to inbound marketing, outbound definitely feels inferior. Inbound marketing, on the other hand, is a strategy that focusses on making it easy for people to find your website and learn about what you offer. Inbound marketing sounds appealing, doesn’t it? Who wouldn’t want an endless stream of potential visitors and customers seeking them out? It almost sounds passive. But don’t mistake inbound marketing as a passive strategy. It still requires a lot of work and ongoing testing if you’re hoping to experience a reasonable level of success. Typically, inbound marketing focuses on strategies like blogging, search engine optimization, social media, webinars and video — to name a few. The objective being to draw people into your website and eventually convert them into repeat visitors or long terms customers. In this post we’re going to outline 4 specific techniques you can use to build an effective inbound strategy designed to grow your website traffic. Keep in mind that not every one of these techniques will work for everyone. You’ll have to experiment with a variety of different ideas before you find the ones that are most effective for your business. Content Marketing Not surprisingly, creating an authoritative and well-trafficked blog is the first strategy that... Read more »

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