00:00.00
Preston Lee
Whats up and welcome again to a different episode of freelance to founder. My identify is Preston Lee with Millo.co and often becoming a member of me on the air is my good friend Clay Mosley from gettripify.com however Clay is unavailable At the moment. He had some household issues. He’s attending to and. The identical day that he had some household points come up. He’s shifting his total firm to new places of work which look fairly candy I’ve to confess so we’re lacking Clay this week however he can be again subsequent week on the following episode I’m positive a lot of Clay lives in Austin. Texas and I’m joined now right this moment by our visitor who additionally lives in Austin Texas Garrett hello Garrett so properly. Thanks a lot for taking time to affix us on the present right this moment I actually respect it. Man.
00:38.79
Garrett Clawson
Hey President How’s it going man.
00:45.45
Garrett Clawson
Yeah, no I’m excited to to speak slightly extra in regards to the enterprise and listen to your ideas on the place we go from right here.
00:52.29
Preston Lee
That’s nice I I’ve to humble brag just a bit bit. Um as a result of I really like what you instructed me earlier than we hit file which is you discovered the present a pair months in the past and also you simply been like binge listening to it and I really like to listen to that um I really like to listen to that the present helps individuals that folks take pleasure in listening to it. They don’t get too bored with. Clay and I getting lengthy winded or going off on our cleaning soap containers are lengthy tangents. However um, so thanks for listening after which double. Thanks for becoming a member of on a name. We. Find it irresistible when if you pay attention, however we actually actually like it if you be a part of us. We will’t do the present with out individuals such as you Garrett. So thanks a lot for being right here.
01:26.29
Garrett Clawson
Yeah, no that the rambles are the most effective half man I really like listening to um that little nuggets that come from that.
01:29.16
Preston Lee
Yeah, good whole lot all proper? Properly let’s dive into your small business. Just a little bit inform me and the listeners slightly bit about what you’re engaged on what your small business is how lengthy you’ve been in enterprise inform us about your purchasers simply type of open up and and inform us what you’ve received occurring.
01:42.49
Garrett Clawson
Yeah, no nice query. So I’m I’m from Louisiana initially research political science and sociology at Lsu and Baton Rouge and got here to Austin Texas to get my masters in public administration and actually specialised and honed in on nonprofit administration and technique. And went into the nonprofit area proper? after that and did venture administration grant administration some strategic planning and and actually cherished that and attending to work with a few completely different groups and whereas I used to be in my my 9 to five job as a venture supervisor and a nonprofit I used to be doing grant consulting on the facet and so. Um, most likely like lots of the listeners I you crunched late late nights. Um , pull pulling additional hours and I I received to a degree the place I felt prefer it was sustainable sufficient to to stay my neck on the market and and attempt to do it full time and so ah I received that from this this present as properly. Simply I peopled that.
02:24.40
Preston Lee
Yeah I.
02:40.71
Garrett Clawson
Weren’t positive in the event that they had been able to make the leap and and also you guys have all the time inspired them to to take the leap in the event that they in the event that they really feel prefer it may work and so ah so I did that in March I I stepped out and and began doing my very own factor. Um, and so now I I began an organization referred to as benevolent methods and so we exist to assist mission-driven organizations.
02:43.90
Preston Lee
Yeah, yeah, completely.
02:59.64
Garrett Clawson
Um, develop Technique Strategic Frameworks and techniques that they should to construct wholesome groups construct wholesome organizations and and develop their neighborhood influence and lots of nonprofits have nice intentions and they usually have nice hearts and need to assist individuals however lots of the occasions they only don’t have that the techniques the Frameworks the. Infrastructure that they should to seize metrics. Properly consider their applications and ship on their mission. So That’s what we’re right here to do.
03:21.21
Preston Lee
Oh fascinating. Okay, so so like if I’m considered one of your purchasers I’m a nonprofit firm I come to you as a result of I’ve an issue with what like I I don’t have good knowledge on my donors or I don’t have like what what had been the issues that you just’re fixing for for nonprofits.
03:37.27
Garrett Clawson
Yeah, no nice query. So I I type of deliberately stayed away from the the event fundraising facet of issues that’s not the place my background is and and that area is fairly saturated and so I’ve actually I received my pmp which is my venture administration skilled certification final 12 months
03:43.31
Preston Lee
Okay.
03:52.40
Preston Lee
Oh okay.
03:55.99
Garrett Clawson
Um, which is certainly geared in the direction of the the non-public area the non-public sector however there are such a lot of expertise and Frameworks and like designs which are are very relevant to the nonprofit area and so um, the best way I’ve tried to to construct my narrative. My story is is type of the applications man so coming in.
03:59.83
Preston Lee
Ah.
04:14.25
Preston Lee
Um, how? um.
04:14.82
Garrett Clawson
Um, serving to them , develop robust budgets that replicate their priorities set their priorities. Ah actually make clear and hone in on their their identification and their um but their focus and and constructing wholesome groups.
04:28.20
Preston Lee
Okay, wonderful I Love that So that you’re you’re truly bringing in a few of these issues that ah ah, a industrial or for revenue firm would would focus actually laborious on however a few of these nonprofits they’ve restricted assets. They possibly have actually goodhearted individuals however not like these diehard capitalists proper.
04:44.83
Garrett Clawson
Shoot.
04:45.98
Preston Lee
And they also and they also possibly don’t deal with a few of these issues that in a corporation or will be important can could make or break a corporation.
04:54.25
Garrett Clawson
Yeah, no, no completely and so what we’re actually captivated with helps them construct that basis to to turn out to be extra environment friendly to scale their influence. Um and to be extra aggressive and yeah, in relation to the the funder facet of issues to assist them be extra aggressive for grants and.
05:00.43
Preston Lee
Name.
05:09.58
Garrett Clawson
Um, make a extra compelling case to donors.
05:11.18
Preston Lee
Yeah I really like that Properly, that’s cool and and a good way so that you can have an effect as properly. Um, although your your small business is for revenue proper? Ah is that appropriate. Yeah, okay yeah, superior congratulations.
05:19.73
Garrett Clawson
Right yep the place sure so I simply filed my LLC two weeks in the past like.
05:27.11
Preston Lee
Yeah, so so although you’ve gotten a for-profit firm. It is a wonderful means so that you can even have a constructive influence in lots of completely different areas. In order that’s actually cool what number of what number of purchasers do you’re employed with at any given time like I do know you’ve solely been doing this since March so it’s type of laborious to say issues like that. However. Within the final I don’t know six months or so are you might be you working with 2 or 3 purchasers at any given time 10 purchasers at any given time. What does it seem like why.
05:49.20
Garrett Clawson
Yeah, no, most likely 4 4 to six is the place I I most likely am at any any given time. Um, we we will dive into this slightly bit extra in order for you however what I’ve been experimenting with is is slightly little bit of a lead magnet. So having type of like ah what I name a greatest match funders package deal. And so um, that’s only a 1 time seven hundred and fifty {dollars} package deal the place I’ll that they’ll could have a name they usually’ll give me type of a profile in our group after which I’ve quite a few completely different grant directories that I subscribe to and I’ll I’ll pull for them. The ten most closely fits that I believe that they need to pursue.
06:20.52
Preston Lee
Oh very cool.
06:23.38
Garrett Clawson
And so um, that’s that’s type of a really fast package deal ah takes two or three days to do um and so these these are type of ongoing however however yeah at any given time 4 to six
06:34.55
Preston Lee
Yeah I like it. Um, so do you sometimes just like the enterprise that you just do for them is that this such as you are available, you resolve a bunch of issues and then you definitely’re finished or is that this an ongoing like do they pay you on a recurring foundation or how does how is the the billing look.
06:50.70
Garrett Clawson
No yeah, yeah, ah so I’ve been studying from you guys I’ve been fascinated with what productization appears to be like like um I I’m nonetheless largely hourly at this level just because I’m I’m nonetheless making an attempt to discern what a great estimate is for a few of these issues by way of time.
06:55.12
Preston Lee
Yeah.
07:04.86
Preston Lee
Yeah, yeah.
07:08.10
Garrett Clawson
Um, and so I nonetheless I’m I’m undecided if I’m giving them a steal for the time that they’re shopping for or if I’m ah, actually overcharging. So as soon as I really feel like I can calibrate higher How lengthy it’ll take to do issues I Actually need to transfer in the direction of the prioritization. Um, however ah.
07:20.92
Preston Lee
Yeah.
07:26.30
Garrett Clawson
Was your query once more for us.
07:28.41
Preston Lee
Ah, now that’s okay, um I used to be simply curious if if you happen to’re principally billing them on a recurring foundation proper now or is it like ah extra of a venture base such as you are available, you do just a few initiatives with them and also you’re finished or or will they be extra like just a few years in a relationship.
07:38.25
Garrett Clawson
Ah, sure.
07:41.96
Preston Lee
With you. You realize the place they’re ongoing purchasers.
07:45.38
Garrett Clawson
Yeah, no nice query. So a few of my purchasers are ongoing and so I’ve successfully are available and turn out to be their fractional grant supervisor or fractional venture supervisor. Um, and so these these are type of indefinite ongoing.
07:51.69
Preston Lee
Oh cool. Yeah.
08:01.58
Garrett Clawson
After which different ones do need do do you’ve gotten like a discrete venture with a transparent begin and finish I’m working with 1 nonprofit in San Antonio proper now to construct a brand new college and in order that could be very a lot a type of a transparent begin and cease. So it actually relies upon whether or not we they’re they’re right here for the.
08:14.72
Preston Lee
Um, yeah.
08:18.59
Garrett Clawson
The 1 time. Finest match funders package deal or they’re on the lookout for for ongoing help.
08:19.32
Preston Lee
Okay, cool I like it man um, it sounds such as you’re doing actually cool work. Actually fascinating work. We haven’t talked to a ton of like type of operations venture supervisor kind individuals and um, so I believe that is enjoyable to discover this and definitely within the nonprofit area. We. We don’t have a ton of conversations in in that space and so. I personally love the nonprofit area I I want I did extra in it. Um, so that is going to be a enjoyable dialog I I need to discuss slightly bit about ah the survey that you just crammed out if you got here on the present so longtime listeners of the present know that now we have this very quick questionnaire when when somebody like Garrett indicators as much as come on the present. We need to be as useful as attainable. So we collect some info forward of time and one of many issues that we truly ask you if you fill out that questionnaire is on a scale of 1 to 10 one being a freelancer simply fully working for your self. The enterprise depends 100% on you and 10 being a founder which means. You may step away from the enterprise if you want to you’ve gotten techniques processes most likely staff or at the least subcontractors in place. A group of some sort in place that may be a ten so on a scale of 1 to 10 the place are you and the place do you need to be in a 12 months and Garrett you set that at the moment in your in your small business. Your. By way of on the the place you’re beginning is at a 2 after which the place you’d prefer to get within the subsequent 6 or twelve months is at a 6 as a result of may you type of you’ve painted an image I assume of what your small business appears to be like like now may you stroll me by way of what what a 6 would seem like to you want twelve months from now. What’s the best picture of your small business.
09:50.53
Garrett Clawson
Yeah, yeah, good query. So identical to lots of freelancers I I at the moment put on all of the hats proper? You realize I do the advertising I do the gross sales I do the accounting the work itself and the place I’d prefer to be in in a 12 months is having the assets to.
09:58.64
Preston Lee
Yeah.
10:08.19
Garrett Clawson
To Outsource a few of these issues proper? So The the accountant um deliver on subcontractors possibly to do a few of of the Grant providers. The advertising social Media piece. Um I Love techniques and so I I really feel like I’ve , type of honed in on a few of these issues and and and refine them. However. What I actually need to do simply because so many nonprofits initially come to me as a result of they they need grants and and that’s what I’ve I’ve finished for the longest time period. So lots of people know me because the grants man proper now? Um, however however the place I actually need to be helps nonprofits resolve ah type of what we spoke to earlier the the framework piece considering by way of.
10:37.24
Preston Lee
Um, my I’ve.
10:45.14
Preston Lee
Ah.
10:45.87
Garrett Clawson
Techniques and the the infrastructure that that makes their applications attainable. So ah, actually what I want to transfer in the direction of is is these longer um extra extra intensive engagements with purchasers.
10:59.19
Preston Lee
Yeah I really like that so is it is part of that like being the fractional. Um, what did you name it fractional venture venture supervisor or one thing like that. Yeah yeah, yeah, yeah, yeah.
11:09.36
Garrett Clawson
Yeah, yeah, yeah, fractional grant supervisor and fractional venture supervisor which generally appears to be like like 20 hours a month of labor and so once more nonetheless making an attempt to determine methods to greatest strategy the pricing construction there. Um.
11:15.84
Preston Lee
Proper.
11:22.78
Preston Lee
Yeah, yeah.
11:26.49
Garrett Clawson
What what? I’ve been doing up to now is is successfully saying hey I will provide you with as much as 20 hours a month value of this work I’ll invoice you for what I do and so if I if there’s not 20 hours value of labor I solely consider for what I do if I am going over twenty I’ll be certain to clear it with you first? Um, and so sure, that that’s considered one of.
11:30.52
Preston Lee
Stuff.
11:45.71
Garrett Clawson
Of the varieties of relationships that I’ve with purchasers.
11:46.39
Preston Lee
Bought it cool however I assume I assume a part of the query is like in that in that good world state of affairs a 12 months from now. Are you hoping that all your shopper relationships seem like which are you hoping that it’s slightly um ah yeah, like that’s actually the query.
11:58.56
Garrett Clawson
Yeah, yeah, no completely.
12:01.12
Preston Lee
That that’s the best like that that state of affairs is the best or or is there one thing else. That’s even higher for you.
12:07.58
Garrett Clawson
No I believe you’re precisely proper? So ah, there’s a framework. It’s type of like Eos the entrepreneur working system. However however for nonprofits or missiond pushed organizations and it’s referred to as the 6 levers framework and so that you you’ll be able to.
12:16.91
Preston Lee
Okay.
12:21.53
Garrett Clawson
Take ah and a a boot camp successfully with with the group that has developed that framework. You may turn out to be type of an authorized advisor with them and so ah by way of that you just um, have the supplies to type of are available assist a nonprofit develop what they name an organizational working system and so that you’re considering by way of.
12:28.51
Preston Lee
I’ll name.
12:40.29
Garrett Clawson
Um, an identification or assume their identification focus cohe group cohesion management within the group momentum ah just like the rhythms and cadences of various issues that they do and ah that’s ah a type of a discrete venture proper? So it has a begin and cease date. It’s sometimes about 4 months lengthy and after that. Ah.
12:45.93
Preston Lee
Yeah, yeah.
12:58.76
Garrett Clawson
Type of the target is to both flip them unfastened and and allow them to run with this new instrument if they’ve or to successfully come on as an ongoing ah strategist of types to assist them proceed to construct out these levers and simply discover your practices.
13:09.50
Preston Lee
Um, yeah, nearly ah, nearly like a C O o or one thing proper? like ah like ah operations. Yeah yeah, superior I really like that.
13:16.84
Garrett Clawson
Proper? Yeah, like a FractionalC o of types. Yup, in order that that may be the target I really like considering an image.
13:22.36
Preston Lee
So That may be the best after which after which so so a 12 months from now like would you hope that that you’re the FractionalCO or that you just’re possibly sending teammates out to try this otherwise you do it as nearly type of an company mannequin the place they’ve entry to three or 4 individuals on a fractional foundation or or what does that look Like. Or do you not know. It’s okay to not know too.
13:41.56
Garrett Clawson
That’s an incredible query pre. Um I believe now I believe yeah, there’s undoubtedly some ambiity videoity round it nonetheless um I believe a 12 months from now I’d nonetheless need to be doing lots of that. Nevertheless I do assume half a part of.
13:49.33
Preston Lee
Sure, if.
13:55.47
Garrett Clawson
I Imply some those that are usually not as accustomed to the nonprofit area aren’t most likely accustomed to the grants course of however grants contain lots of ah it it reaches throughout total Group. So It touches each a part of programming by way of management administration and so um I believe that that may be a nice. Ah. Doorway Mainly for individuals to to search out our providers and and work with me I’m utilizing our already. It’s only for you proper now for these of you listening? Um, however however I do assume that may be a service that I’d need to proceed offering as a part of of the corporate.
14:21.76
Preston Lee
I.
14:28.47
Preston Lee
Yeah.
14:31.10
Garrett Clawson
And so I may see bringing individuals on to supply a few of these ah these satellite tv for pc providers I Guess you might say.
14:35.46
Preston Lee
Cool, yeah, good. Properly I need to tackle one thing that we’ve talked about thus far already after which I need to dive into questions or roadblocks that you’ve got however I believe that is useful for you and for for a lot of listeners. Um, you’ve talked about a pair occasions that you just’re getting hung up on the pricing piece the place it’s like properly I don’t know . I’ll offer you 20 hours or as much as 20 hours however I’m undecided how a lot that ought to truly value I’m undecided if I’m giving them a deal or no matter, and so forth, and so forth. And I’m making an attempt to determine methods to product ties and and I can inform by the best way you’re speaking about it that you just that you just possibly know the place I’m going with this proper? however but it surely helps simply in a particular state of affairs to possibly make clear. So.
15:06.64
Garrett Clawson
Yeah, yeah.
15:09.34
Preston Lee
If it had been me providing this fractional Cmo or sorry fra. That’s what clayta or Clay did beforehand Cmo if I had been providing this fractional c o or fractional grant supervisor or no matter it finally ends up, you find yourself calling it. Um I’d simply cost a flat month-to-month payment for that after which your hours. Don’t matter which will be scary on this in your finish proper? as a result of it’s like properly what if I work 40 out 40 hours this month and I solely construct them for 20 properly don’t to start with, proper? Um, you continue to handle your time on the backend to just be sure you’re worthwhile. However. However what that does is it makes it does just a few issues. It makes the choice very easy for the for the choice maker. So that you you simply say I cost $5000 a month and I and I offer you round 20 hours a month as a fractional c o and after which. That’s very easy for them to say properly if we had been to rent a full-time particular person to do that. We’d should pay them. You realize 120000 a 12 months or one thing I don’t I’m once more I’m making this all up. However um, they they do these calculations even on the fly of their head they usually’ll say oh that’s a fairly whole lot proper? And so if you’re a fractional particular person if you’re like.
16:04.53
Garrett Clawson
Yeah, yeah.
16:14.96
Preston Lee
Billing your self or or um, advertising your self as a fractional particular person have in mind they’re all the time evaluating that to properly what would a full-time particular person value me and so as an alternative of as an alternative of claiming like properly how a lot as a result of very often when when organizations pay full-time staff. They pay them on a wage foundation as an alternative of an hourly foundation and in order that’s.
16:21.93
Garrett Clawson
Yeah.
16:34.40
Preston Lee
That’s truly all we’re doing right here is is shifting from an hourly to a wage in a way. We’re saying my fractional wage is $3000 a month $5000 a month. No matter versus the full-time wage of somebody in my place can be.
16:38.56
Garrett Clawson
Yeah.
16:51.70
Preston Lee
You realize $12000 a month or one thing like that. So I believe it’s simply necessary to remember , organizations very often. Sure, pay by the hour however if you begin to rise up into extra of those superior positions. They pay by the wage and possibly you’ll be able to inform me if that’s not true in in non-forprofit however at the least within the in extra um for- revenue area that I’ve been in. That tends to be how that comparability goes and and that’s the comparability they make when making an attempt to resolve whether or not or to not rent you versus , nickel and diming every hour that you just work for them or don’t after which billing turns into a lot simpler too as a result of you’ll be able to simply set them up on an auto invoice factor they put of their bank card when you invoice them. You realize.
17:23.41
Garrett Clawson
Positive.
17:27.69
Preston Lee
$3000 each month till you cease? Um, you don’t have to love ship them this this month I did 15 hours and this month I did 17 hours and I’ve to name you after I go over and issues like that it simply it simplifies lots of items. So.
17:41.51
Garrett Clawson
No, that that makes whole sense and I believe sure I believe there’s lots of worth to what you’re saying and I believe what what I’ve type of run into simply in my expertise and one thing that I’m persevering with to attempt to a B check in some methods is the.
17:53.11
Preston Lee
Yeah.
17:59.74
Garrett Clawson
Once more I Love Nonprofit that’s spent my total life in nonprofits. Um, however they they’re in lots of methods very cash delicate and and and understandably so however what what I’ve run into with however even making a few of these bigger proposals proper? for like an on like ah a 4 month engagement the place we’re.
18:06.43
Preston Lee
Um, yeah, yeah.
18:19.38
Garrett Clawson
Constructing a strategic plan which is a number of thousand {dollars} and so um I’ve been making an attempt by way of type of the hourly work proper by way of that. Finest match funders package deal to get my foot within the door to start out constructing a rapport with them to to start out serving to them perceive hey that is these are different methods we will proceed to work collectively.
18:36.83
Preston Lee
Um.
18:37.36
Garrett Clawson
Would truly make this piece the grant writing piece simpler and so how would you? how how would you advocate and I believe that is relevant to the non-public sector in addition to the the social sector is how do you I hate use the phrase upselling as a result of it sounds it sounds so um, misleading. However.
18:45.89
Preston Lee
Yeah.
18:56.16
Garrett Clawson
How do I assist nonprofits perceive and understand the the worth in a few of these these pricier alternatives.
19:03.88
Preston Lee
Yeah, so I believe to start with, there’s there’s this tendency to consider gross sales on this actually? Ah, such as you mentioned misleading or sleazy or ah, unattractive means and I believe the primary solution to overcome that’s to understand the worth that you just deliver proper? so. actually actually foolish however however easy instance of that you just go to Chipotle you purchase a burrito and the upsell is what chips and guac proper? or chips in caso or no matter. Properly sure, it’s costly for some some tortilla chips and a few guacamole. However. However the worth. The individuals like it proper? So individuals are excited to pay for that upsell and so it’s not this like and and and it’s not that massive of a deal to simply decline it proper? So in order that’s I do know it’s a foolish instance however upsells work the identical means if you’re pitching to a shopper proper? Should you um. When you’ve got if you happen to’re providing a certain quantity of worth however you’ve gotten the power to supply much more worth then that’s what you’re promoting is like I’ve I’ve helped you to a degree 5 what I need to enable you to to is a degree 8.
20:13.22
Garrett Clawson
Yeah, yeah.
20:15.35
Preston Lee
And and if you happen to take a look at it if you happen to take a look at it from that viewpoint then you definitely’re truly providing to do extra for them and sure, that’s going to value more cash but it surely’s not such as you’re saying give me more cash and I’m going to do the identical work. You’re saying I need to do I Wish to add this additional worth I Wish to assist your group get to the following degree in. This factor XYZ right here’s what it prices by the best way however let’s not deal with that. Let’s deal with that is the worth I’m going to deliver you proper? and and that makes these conversations a lot much less awkward as a result of it then it doesn’t really feel such as you’re coming to them saying like please give me more cash. Feels such as you’re going to them which frequently these upsell moments do proper? It simply looks like I Simply don’t need to ask for more cash as an alternative. It feels such as you’re going to them saying. Let’s do extra collectively I may also help you extra.
20:57.36
Garrett Clawson
Yeah, yeah, no, that’s I believe that’s nice and and that’s why I do assume at the least in my area that it is smart to to have that that low hanging fruit for them proper? I imply grants is is the factor that they need it’s they consider it as free cash and.
21:13.47
Preston Lee
Um, and.
21:17.80
Garrett Clawson
Um, sadly that’s usually not the case and so ah, having these these type of restricted engagements which are which are simpler for them to swallow. They don’t should go get approval from another person proper? to to do one thing like that does enable the rapport constructing that that makes these varieties of of cells simpler.
21:26.80
Preston Lee
Um, yeah, yeah I Love that giving him? Um, yeah.
21:36.17
Garrett Clawson
However I believe you’re precisely proper? It’s it’s displaying them that the worth um and and connecting it to their ache factors proper? and demonstrating why why it solves a a root difficulty.
21:45.46
Preston Lee
Yeah, completely and and and as you get extra purchasers and also you take note of like oh purchasers who sometimes have hassle getting as many grants as they need to obtain um even have this different difficulty often or they’re related proper? and so you’ll be able to are available and say like.
22:00.92
Garrett Clawson
Yep.
22:02.20
Preston Lee
We’ve truly discovered with with most of our purchasers. They’re not getting grants due to this different factor that we will additionally enable you to resolve and so that you’re like contributing to the larger difficulty which possibly is grants or possibly grants is the smaller and one thing else is the larger however but it surely type of all contributes to this like once more we may also help you at a degree 3 or we may also help you at a degree 8
22:06.75
Garrett Clawson
Yeah.
22:19.11
Preston Lee
And naturally these value completely different however we’re going that will help you it doesn’t matter what and and there’s a spot for everyone and Clay Clay talks quite a bit about that type of tiered package deal concept and um, so yeah I believe there’s undoubtedly alternative there the place possibly 1 package deal is simply primary grant help. However then one other package deal is like the entire techniques processes.
22:20.29
Garrett Clawson
Yep.
22:27.56
Garrett Clawson
That’s good. Yeah.
22:39.28
Preston Lee
Operations and grants after all however prefer it’s all type of inclusive and then you definitely simply have completely different choices and folks choose what they need.
22:46.89
Garrett Clawson
Yeah, no I believe that’s that’s actually good as a result of then at the least they’re they’re getting into it with with such as you mentioned that that full menu of choices and 1 factor that I’ve began doing that has been useful is doing ah an organizational well being evaluation or a grant readiness evaluation.
22:52.26
Preston Lee
Yeah, yeah.
23:02.92
Garrett Clawson
And so it’s it’s a means for for me in a short time to what Nevertheless, they they begin to work with me whether or not it’s a 1 time grant that they need to do or the most effective match funders package deal or or one thing extra intensive to get to assist them see. Ah. Type of ah, an an general image of their group’s well being and that has been useful to say hey look you and and lots of it’s is self-reported and so I ship their senior management their employees a survey throughout these these completely different levers they usually they report.
23:33.50
Preston Lee
So oh cool.
23:38.95
Garrett Clawson
You realize out of 1 out of 10 I believe our management cares in regards to the individuals on the bottom or no matter it’s and half a part of what I do earlier than I even do the grant writing is present them the outcomes of that survey and and present them. Okay, right here’s right here’s the place the ache factors are that that you just’ve expressed that your employees has expressed and. Yeah, we will begin to deal with a few of these issues or we will do that extra restricted grants package deal so it offers them. Yeah, some some latitude to resolve what they need to do.
24:06.97
Preston Lee
That’s actually cool. Um, yeah I really like the thought of getting the ache factors immediately from them after which addressing these um as a part of your package deal. That’s actually actually neat. So okay, so let’s let’s preserve going right here. Let’s discuss so we’ve recognized what your small business would possibly seem like ah in in a 12 months from now we’ve talked about possibly this. Thought of upselling or or completely different value structuring and methods to work that every one out what what else is what else? Do you see as a hurdle or a query or one thing you’re going through if you look ahead twelve months and also you say we’ve painted this image what it ought to seem like what’s standing in your means and the way can I assist right this moment.
24:40.70
Garrett Clawson
Yeah, ah so I believe like lots of like lots of people which have referred to as in earlier than I I’m not a pure marketer I’ve by no means taken a advertising course. Um I’m am taking the morning advertising behavior class proper now that.
24:55.00
Preston Lee
Um, god.
24:57.71
Garrett Clawson
Um.
25:01.90
Preston Lee
Yeah, I’m wanting it up. Um I’ve heard of it however I can’t It’s been a minute since I heard of it. Let’s see.
25:05.15
Garrett Clawson
It’s as a result of I’ve used moxie and um oh he’s gonna be so mad at me after I can’t consider his identify Austin Church
25:11.41
Preston Lee
Ah, properly, we’ll both let this be humorous or we are going to oh yeah Austin sure after all Austin Church yeah and yeah, good good good friend. Um performing some actually cool stuff I had forgotten that he made this the morning advertising behavior. Yeah yeah, very cool. No, that’s nice. You’re good will will ah we’ll hyperlink to this as properly for the listeners.
25:26.63
Garrett Clawson
Ah, sorry Preston I derailed this.
25:31.42
Preston Lee
Um, you’ll be able to examine this out as properly. However if you happen to go to freelancecake.com that’s Austin’s web site and he has his programs there after all and 1 of them is that this morning advertising behavior. Yeah, completely.
25:34.85
Garrett Clawson
Yeah.
25:42.48
Garrett Clawson
Yeah, in order that that’s been an incredible course and an incredible asset thus far however that’s undoubtedly not one thing that comes naturally to me and so I’ve I’ve been making an attempt to do my due diligence ah learn the books the Seth Godin that is advertising get extra purchasers. Yeah, all these completely different books and.
25:59.12
Garrett Clawson
I Assume what what I’m actually wrestling with proper now’s is lots of the the lead magnets proper? just like the the purpose is to supply worth to somebody. Yeah earlier than you they you count on them to enroll to to pay for one thing from you and I believe what I’m actually beginning to see and and need to get forward of.
26:04.55
Preston Lee
Oh um.
26:18.89
Garrett Clawson
Is is generative Ai proper? So earlier than somebody to place hours into constructing an e-book or some template that was actually useful for somebody. Um, and even actually like newsletters and issues like that now. Um that that an chatchi bt or bared can generate in and seconds or minutes at most.
26:37.53
Preston Lee
Ah.
26:38.90
Garrett Clawson
Um, and so clearly simply primary provide and demand proper? as there’s extra provide of these issues the the worth the inherent worth of these issues goes down and so I’m curious. You realize what? if you happen to had been type of in my place six months into a brand new enterprise. Um. How would you I assume make the most of these in a means that also supplied significant worth to somebody. Um, that’s ah a
