All companies (and restaurants) say that they welcome Feedback, but how often do they take the feedback seriously? Fashion retailer Gap has proved they listen very carefully, even if the feedback comes from a 5-year-old!

The Gap Ceo Jeff Kirwan received a letter from a 5-year-old girl Alice Jacob, who gave feedback that there was a lack of variety in their Kids section. Alice loved dinosaurs, superman, race cars and other “really cool” boys’ designs but found that Gap Kids stocked pink and princess themed clothing for girls.

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Asking Gap for a more gender neutral section, Alice was quoted by the Washington Post as saying “Can you make a ‘no boys or girls’ section — only a kids’ section?”

The Kiwan took time out to respond to Alice, “You sound like a really cool kid with a great sense of style,” Kirwan wrote in his reply to Alice.

“You are right, I think we can do a better job offering even more choices that appeal to everyone. I’ve talked with our designers and we’re going to work on even more fun stuff that I think you’ll like,” said Kirwan’s email.