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What is branding, and why is it important to library services (especially during COVID-19)?

Are you out of sight, out of mind? Your Library and information services are currently operating away from a physical space within a building, so how do you ensure that you're not slipping out of the minds of your audience? This got me thinking about Branding, and why it is so important that you are visible. 



This post first appeared on Blog - Improve Your Current Awareness Strategy, please read the originial post: here

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What is branding, and why is it important to library services (especially during COVID-19)?

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