While the Reputation Management industry has tons of ethical companies that can legitimately solve Negative content issues, the guys that are soliciting business based on “breaking windows” should be avoided

If you want to do some due diligence, take a look at what they’re doing for themselves in terms of reputation management and search their company name to see how they’re ranking. The third strike here will be if their website looks and reads like it was put together by a third grader

Here’s another thing to watch out for; Reputation Management Companies that tell you that they can get negative comments about your company removed from the web, much like credit repair companies removing dings from your credit report

The issue here is that the web makes it very easy for anyone to have a voice on any opinion from anywhere that internet access is available. Unless the comments about your company cross the line of libel or slander, the content is going to stay put for a long time. It will not be removed.

Generally speaking, if there is negative content on the web that is damaging your business, a reputation management firms will create new articles, blogs, forum entries, comments, Facebook pages, Twitter accounts and other forms of content to drop the rankings of the negative content on the search engine results pages.

The ease of dropping the rankings of negative content will depend on how much there is and where it originated. If authority sites are involved or if it appears to be a concerted effort, bringing in the pros is your best bet. In these situations, creating and optimizing content that will drop the negative content will likely be a long and arduous process that you’re probably not going to have time to execute properly. For more information, visit: http://www.reputationmanagementllc.com/