John Broadus Watson was born. Widely considered one of most eminent psychologists of the 20th century, Watson is renowned for his revolutionary work 'Psychology as the Behaviorist Views it.' First published in Psychological Review in 1913, the article became known as the "behaviorist manifesto" and bestowed on Watson the title "father of behaviorism."

From 1908 to 1920 Watson was Professor of Experimental and Comparative psychology and Director of the Psychological Laboratory at Johns Hopkins University, where he conducted his infamous experimental work on 'little Albert,' culminating in the publication of 'Conditioned Emotional Reactions;' one of the most controversial studies in the history of psychology which attempted to show how fear could be induced in an infant through classical conditioning.

At the height of his academic career, Watson was fired for public indiscretion following disclosure of his affair with his graduate student (and later wife) Rosalie Rayner. Never returning to academia, Watson found work with the prestigious advertising agency J. Walter Thompson, where he rose to the position of Vice President.

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Psychology As The Behaviorist Views It