With the vast amount of competition there is now online it is getting increasingly difficult to stand out from the crowd with your online business. When there is so much competition in your particular industry sometime one of the best ways to increase your presence in the industry is to develop the Technology you are working on.

This can be done by investing in several different things on your website, such as the Content Management System or the technology on which the site runs. Finally, you can also use technology to create an app to create a more immersive experience.

CMS – Using a content Management System you can quickly add complex content to a site as well as automating it and giving you the ability to change the way the site looks on the fly.

Some of the more complex CMS such as sitecore let you customise the user experience depending on what the visitor has done on the site. For example, if you know the visitor has purchased a certain item before you can target them with after care or up selling when they return to the website. A great example of this is a company called Inchscape, on their Toyota site they will offer you additional services on the site once you have purchased a car from them. The down side about this is that it is really resource intensive to manage a site like this with all the changes needed to make sure that you are using the site to its full potential.

Playtech – Playtech is a piece of technology which provides a platform for a wide variety of Companies to build a bespoke design onto functionality that lets you do a huge amount of things including; casinos, poker, lottery, retail, binary options and social gaming. Platforms such as playtech have made it easier for companies to create the product they want to sell. A few of the brands that have been using this to their advantage are companies such as Mansion Limited – an online gambling company that operates online casino and poker websites like Casino.com which offers more than three hundred games that can be played around the clock on download, mobile, or  flash software.

Apps – Many companies create really good apps to try and entice people into their branded ecosystem a lot more than banks often do a great job of this letting you do all sorts of simple banking tasks through an app. It’s a great sales point to create a lot of brand loyalty. Companies such as NatWest have such complex apps you can log onto them through the use of a finger print scanner on your iPhone.