Email marketing is a key tactic in a digital marketer’s tool kit, it gives you the ability to target people you already know are interested in your product or service because you have acquired their Email address.

Here are some cool tips to incorporate in your 2016 email marketing campaigns:

1. Make sure CTA’s are included throughout

Whether the point of your email is to get people to buy your products, submit their email address or just click through to content on your site, the call to action will be an incredibly important aspect of your email. It is key to make the CTA clear and persuasive to encourage people to complete the action, it usually helps to tell people what’s in it for them when they get onto the site. For example, if there is more information on something, a deal they can get or even a sign up bonus.

1. Use the email addresses you have wisely

Its key to make sure you are emailing the correct information to the right people, you must remember that every email is piece going to be targeted correctly to every person in your email mailing list. If you segregate people in the list by how you got their email address, or the demographic they are in, then you should be able to dramatically increase the conversion rate. Showing the correct content to the right people.

1. Make sure the subject line attracts clicks

Increasing the CTR on your email marketing is a huge factor in taking into account how successful the campaign has been. If a large amount of the emails don’t get opened then the no one will have had chance to look at the content within, thus making the whole activity a bit of a waste of time. You need to make sure your email subjects are appealing and clickable. Moreover, tactics that can be used to increase the click through on the subject line are;

• Keep it short and punchy
• Create a sense of urgency or excitement
• Hint at offers prizes within the email

1. Position social media buttons within the email

This is a really simple one that should be included as standard with all email marketing emails. Social media buttons allow you to make that further connection with your customers. If the they feel like a relationship is there they are more likely to continually check for additional content and therefore build up more of a loyalty to the brand making it more likely for them to make a purchase or further purchases.

1. Make sure the imagery in the emails catch people’s attention

Once people have clicked through into the email you have got over one hurdle however there is still the challenge of getting people to click through onto the website.

While the text on the email is very important its equally important to make sure the images within your email are optimized for boosting your email marketing campaign. Having said this it’s also important to not load your email with too many images as this would just make it too large to load and this would once again put people off it, its definitely a case of quality not quantity.

1. Your email has to be mobile friendly

With more and more web traffic moving to mobile, this is becoming increasing important for email marketing. In fact, it probably isn’t even worth doing if your emails aren’t mobile friendly since they wont be easily readable on over half your mailing list.

Simple things like having CTAs at the top and bottom of the email or using optimized templates for mobile can really help make it convert better on mobile.

1. Make sure you track the outcome of your emails

This may sound like a really simple one but if you don’t get enough data from your emails then it will become incredibly difficult to see what works and what doesn’t.

Metrics such as click through rate, open rate, conversion rate of particular emails is useful to see how well certain subject lines, email copy and the landing page that the drive is driven to are working.

There are several pieces of software that can help you to improve your email marketing campaigns.