Apple is a fighter

It is a company that has fought through the Technology wars of the late 2000s. It started with the personal computer and moved its way through to smartphones and other electrical devices.

Apple has shown that it is a tough competitor and it will not go away without a fight. They have produced superior products throughout their existence. They do not like to compromise on quality for the sake of a lower price.

The AI competition is tough

Since being sidetracked from earlier attempts to implement Artificial Intelligence (AI) technology, AI is taking the right steps to catch up. Amazon and other companies have made AI technology a priority.

Amazon is exploring how to turn regular supermarkets into AI controlled cashier-less enterprises. Microsoft is working to use AI as a personal assistant to millions of computer users. Google has developed free AI apps to benefit internet, cloud and other computer users. Along with that, they are working to take the smartphone market to the next level. Including using a personal assistant to help users.

Apple has a tough road ahead of it as it now is making AI technology a priority.

Taking the right steps

To be competitive a company has to take the right steps in its research and development areas. Only then can they produce a product that is useful to their consumers. Apple has taken one giant right step by luring a top Google executive away from Google.

This move sends the signal that Apple is now serious about AI technology. They are declaring that they are going to be a player in the AI game.

One drawback

AI technology needs data. Lots of it. Yet one of the defining attitudes found throughout Apple is that they are not willing to mine that data from their consumers. Nor do they like playing well with others, another source of much needed vital consumer data.

Without the data, it may be a little tough for Apple to produce the products it needs to be competitive in the AI world. Meeting the electronic needs of its consumers is the hurdle that Apple has to overcome. It has to find the right strategy to mine the data without violating its own principles.

Then it has to develop a good operating strategy to use that data constructively without compromising the information they are using. It is a steep hurdle to overcome but Apple has shown that it can overcome difficult situations

Some Final Thoughts

To be successful, Apple may need to find a niche market that will really produce positive results for its consumers. Another electronic assistant may not be the answer. Nor another cashier-less store.

It will have to find some area that they can capitalize on and beat everyone to the punch to stay ahead of its competitors. Apple has proven it has the intelligence and toughness to take on all competitors. Time will only tell if they find that right niche.

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