From Seth Godin:
Two ways to Solve a problem and provide a service
With drama. Make sure the customer knows just how hard you’re working, what extent you’re going to in order to serve. Make a big deal out of the special order, the additional cost, the sweat and the tears.
Without drama. Make it look effortless.
Either can work. Depends on the customer and the situation.
But it’s a choice. We can make it with intention.
