In 2016, Google introduced the Mobile-first index system to provide the best user experience for their mobile users by prioritizing mobile-friendly websites. This new indexing system will first look into the mobile version of your website to determine the ranking. Websites without a mobile version or poorly optimized mobile websites will drop out even further in search engine results pages (SERPs). But, the good news is this Mobile SEO is simple and easy to do yourself tasks.

Advanced Mobile SEO Tips for Mobile Marketers:

Mobile SEO is nothing than a conventional SEO, creating content and tagging to make it stand out online. These white-hat mobile SEO tips will help you to avoid  tipsformobile  search engine penalties and maintain better online visibility.

1. Google My Business: mobile online marketing.

One of the most important and effective mobile marketing move that business owners can do is signing up for Google My Business account. It is free and simple, by filling the information to the best of your ability and add more possible pictures of your business. When people searching for the keyword that is related to your business, there is more likely to visible your 2nd information first. So, think of using it for mobile marketing.

2. Using social media:

According to reports, average mobile users spending their 80% of the time on social media of the total times they are spending on the mobile. These social media sites bring a huge amount of traffic to your website. So, to improve visibility to mobile users, priorities your social media marketing strategy. The frequency of posting, Quality of content and optimized social media campaign will help your brand stands out. Also, read our Content Marketing Guide.

3. Take advantage of plug-ins for mobile SEO:

If your website uses WordPress or another content management system (CMS). you can use various plug-ins to improve your mobile site more user-friendly. One of the popular CMS, WordPress offers a large number of plug-ins to optimize images, improve speed and take care of other important mobile SEO factors.

WPtouch is the popular universal WordPress plug-in that will create a Google-approved mobile version of your website. If you can’t afford a professional to update and optimize your website, try these plug-ins to build a mobile-friendly website and improve visibilities.

4. Use keywords for mobile users:

It is proven that mobile users search differently than other desktop users. Optimize your content for mobile keyword search phrases to show up your content to the right people. Find the right tools to find the right keywords for your content, you can find keyword comparisons by the device in Google’s Search Console.

5. Improve page loading time:

When it comes to mobile SEO, page loading time is the most important issue. There are many factors that define the page loading time. Gzip compression, Image optimization and using Google AMP (Accelerated Mobile Pages), there are some tools and plug-ins to perform this tasks and improve the faster loading of mobile web pages.

Final Words:

Digital marketing trend changed the whole scenario of marketing. Mobile SEO is becoming a most essential task for all bloggers and webmasters for mobile marketing.

Daily, tones of new mobile apps are uploaded on different application stores. In such a neck to neck competitive market of mobile application development, it has become crucial for mobile applications to get more visibility and strong presence which can help them getting successful. Thus,  thetechtrick  it is essential to use some mobile application optimization techniques which can enhance their rankings and presence on internet. It requires mobile application developers to use strong SEO strategies. Below are some essential tips to optimize your mobile application to get strong presence on internet.

Essential tips for mobile application development:-

• Make appropriate keyword list and use them! To get your app hit the ranking charts, first thing that you have to do is to understand your potential users. Try to get idea about the keywords which they most often use during their search and use them properly. This way, you can increase the chances for your app to get more visible during user’s search.

• Try to link your app profile page from some major pages of your site. You can also create dedicated page to your application which can list our all major features and images of your app and give links from major pages of your site.

• Try to optimize URL of your application. Incorporate some targeted keywords within the link or URL of your app.

• Try to write up application description from the point of view of users of your application. It is very essential to write up something unique and user friendly that will make users to try your app. You can also include some testimonials and review also in description.

• Get your app listed in most appropriate category with effective images and screenshots of your app. It will easily help your app to be visible to target users. Images and screenshots will help to create buzz in youth and audience.

• Try your hands on writing some press releases too and don’t forget to include URL or link of you app profile page.

• Use separate QR code for your each and every application. It offers users to access your app with ease.

• Last but not the list is, effective marketing and promotion of your app through different media like social networking sites, or banners or ads anything.

Above we see some of the essential SEO guidelines that one should follow to make their mobile application successful!