Stories are important. They help us make sense of our world and understand one another.

We think in narratives all the time. In fact, studies show that: “Personal stories and gossip make up 65% of our conversations.”

Storytelling is one of the most powerful techniques we have as humans to communicate and motivate.

For authors, sometimes it is our backstory—the story behind our book—that draws people to want to read what we have written.

If you are interested in the backstory behind Christian Indie Publishing Association (CIPA) and my Book, Your Guide to Marketing Christian Books, then I invite you to watch the interview below.

Kent and Katie Philpott, Members of CIPA, recently interviewed me on their show “Why We Are Christians”. In the interview, I share how I became involved in writing and publishing.

Related Posts:
Are You Sharing Your Story?
Start with Why, Not What
It’s the Story

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