The Human Preservation Project

“We celebrate those who believe in good. Good is contagious.”

I recently came across a new clothing line that supports genuine acts of kindness and celebrates the goodness in humans. Something that will always be there, but may sometimes be overlooked and unappreciated.

This brand of clothing and it’s “behuman” tagline speaks for itself. This retail product displays the sincere belief that there will always be good in the world if we can stick together and treat each other with love and respect.

Even the smallest gestures such as opening the door for someone else or helping someone carry their groceries to their car can make a difference. Saying please and thank you should never lose its value. As each generation passes and technology keeps advancing, we are at a great risk of losing our humanity.

With all the darkness that occurs in our world today, we need more positive experiences that encourage the appreciation of human nature. We need to remember that we can make a change in this world.  We can make the world a nicer place to live in if we make more of an effort to appreciate those around us.

“This isn’t about saving the whales or reversing global warming, but just being a good human to others. Some brands celebrate pride of place, this brand celebrates pride of soul.”

Perfectionism is damaging and unattainable. We only need to be ourselves and be human, and the world will be a brighter place.

10% of the Human Preservation’s profits will fund random acts of kindness through the Pay it Forward initiative. The product line offers a variety of men’s and women’s t-shirts, sweaters, tanks, hats and more. There are also smaller sizes for those special little ‘humans’ in your life.

Check out this refreshing new perspective and colourful clothing line, as well as the Human Preservation Company’s Facebook page and celebrate being human – one small kind gesture at a time.