Developing a global marketplace is a great achievement in itself. As we head towards off-shores, we have realized that there is only one thing that stops us from becoming great- we ourselves. Our passion for steering the domestic Organic industry has given us confidence to venture into the global scheme of things in the $1 trillion (USD) organic industry. The global demand is consistently increasing at a steady pace and this gives the overall industry desired confidence to stay in the game. Yes, Organic Shop has now ventured into the global market with our website extending to global.organicshop.in. We are currently successfully delivering to 200 countries with our global website. We are here to delight the global consumers with authentic, original organic products that are truly “Make in India”.

Economies of Scale
Going global is our idea of scale for our organic players. Presently, due to low demand in India the organic players are producing/selling organics below their production capacity. Once we take these organic players to the global demand, and thereby expand their product’s demand from consumers, we will be able to bridge the gap between demand and supply and thereby strive to achieve the equilibrium in the market. This is simple economics.

Brands as front-runners
Our brands are our trusted partners. Putting brands on the front row, we are trying to bring India to limelight on the global map of organic suppliers. Till date, India is considered a strong contended for bulk organics. While this remains a USP, there has to be identity to brands who are selling authentic organic products to the consumers. Hence, it is important to build a platform that not only promotes them on the global stage, but also, generated revenue to encourage sale and prove as a viable business option.

Price winners
In the global markets, price shall play crucial role. India have the price advantage due to currency depreciation and low input cost which gives Indian organic players a big edge. And with all the required certifications, there is no question on authenticity. Infact, there are certain products like organic essential oils and organic spices that are preferred by the global consumer if it has a ‘Make In India’ tag. Now is the time to cut the supply chain short and directly reach out to the consumers at the global level for brands. This is how organic brands, big and small, will create their identity at the global stage.

Going Forward
Organic Shop is determined to achieve greater heights for the better future of the organic industry and hence, we are driven to leave no stone unturned to make this initiative a huge success. It is only yet to see how we bring in our legacy of ‘India’s biggest marketplace for organics’ comes alive for the global organic stage as well. Like I said in the beginning of my article, there is only one person who can stop us from becoming great- we ourselves.

Our Website: http://global.organicshop.in