The cost of Shopify website design in the USA can vary widely depending on several factors, including the complexity of your project, the features and functionality you require, the experience and location of the designer or agency, and whether you opt for a custom design or a pre-made Theme.
Here’s a breakdown of the potential costs associated with Shopify website design:
1. Shopify Plan
Shopify offers a range of pricing plans to accommodate businesses of all sizes, from small startups to large enterprises.
a. Basic Shopify
Priced at $29 per month, this plan offers the essential features for starting a new online store.
b. Shopify
The standard Shopify plan costs $79 per month. It includes all the features of Basic Shopify, plus additional features like gift cards, professional reports, and abandoned cart recovery.
c. Advanced Shopify
Priced at $299 per month, this plan is designed for growing businesses. It includes all the features of the previous plans and adds advanced report building, third-party calculated shipping rates, and access to the Shopify API for custom functionality.
d. Shopify Plus
This is a custom-priced plan for high-volume businesses and enterprise-level brands. It offers advanced features, scalability, and customization options. You’ll need to contact Shopify directly for a quote.
2. Theme Costs
The choice of theme is a significant cost factor. Free themes are budget-friendly, but they may lack unique features. Premium themes can cost between $140 and $350 or more. If you want a fully custom design, you may opt for a more expensive premium theme as a starting point, or you may choose to invest in a custom design from scratch.3. Development and Setup
The complexity of development and setup affects costs. Basic setup, such as configuring a pre-made theme, is relatively affordable. However, if you require extensive customization, such as modifying the theme’s code or adding complex features, it will increase the development costs.
a. Free Themes
- Debut: A versatile and clean theme suitable for a wide range of businesses.
Link: Debut Theme - Simple: A minimalistic and responsive theme ideal for small stores or single-product shops.
Link: Simple Theme - Brooklyn: A modern and stylish theme designed for apparel and fashion stores.
Link: Brooklyn Theme - Venture: A theme built for large inventories, suitable for online marketplaces or general stores.
Link: Venture Theme - Boundless: A theme with full-width images and a focus on visual storytelling, great for fashion and lifestyle brands.
Link: Boundless Theme - Narrative: A theme optimized for visual storytelling, making it ideal for brands with compelling narratives.
Link: Narrative Theme - Supply: Designed for businesses with large inventories, like wholesale or industrial products.
Link: Supply Theme - Pop: A theme with a pop culture-inspired design, suitable for stores with unique or trendy products.
Link: Pop Theme - Minimal: A clean and minimalistic theme that works well for small catalogs or single-product stores.
Link: Minimal Theme - Launch: A straightforward and modern theme suitable for small businesses.
Link: Launch Theme
b. Paid Themes
Since there could be hundreds of paid theme in Shopify theme store or themeforest or in other shopify theme marketplaces so I have included top 20 Shopify themes that we love and follows Shopify theme design guidelines
- Turbo: A high-performance theme designed for speed and flexibility.
Link: Turbo Theme - Parallax: A stunning and visually engaging theme with a parallax scrolling effect.
Link: Parallax Theme - Retina: A versatile and modern theme that’s great for a wide range of businesses.
Link: Retina Theme - Impulse: A theme designed to increase your store’s conversion rates with customizable features.
Link: Impulse Theme - Icon: A theme with a focus on large, high-quality images and a clean, modern design.
Link: Icon Theme - Symmetry: Ideal for stores with large inventories, it features a balanced and modern design.
Link: Symmetry Theme - Pipeline: A minimalist and responsive theme with a focus on clean lines and typography.
Link: Pipeline Theme - Providence: A theme built for boutiques, small businesses, and single-product stores.
Link: Providence Theme - Blockshop: A modern and edgy theme designed for trendy fashion and lifestyle brands.
Link: Blockshop Theme - Split: A visually striking theme with a split-screen design that’s perfect for fashion and lifestyle brands.
Link: Split Theme - Ella: A clean and minimalistic theme ideal for fashion, beauty, and home goods stores.
Link: Ella Theme - California: A stylish theme designed for lifestyle, fashion, and travel brands.
Link: California Theme - ShowTime: A theme optimized for showcasing videos, perfect for filmmakers, YouTubers, and brands using video content.
Link: ShowTime Theme - Radiance: A highly customizable theme with a focus on large images, perfect for fashion and lifestyle brands.
Link: Radiance Theme - Konversion: An optimized theme for maximizing conversions and sales.
Link: Konversion Theme - Furniture: A theme designed for furniture and home decor stores.
Link: Furniture Theme - Venue: A theme with a contemporary design, ideal for fashion and lifestyle brands.
Link: Venue Theme - Testament: A minimalistic theme suitable for fashion, accessories, and tech stores.
Link: Testament Theme - Capital: A versatile theme designed for large inventories and high-volume stores.
Link: Capital Theme -
Ella: Responsive, Multipurpose Shopify Sections Theme: This theme offers a wide range of customization options and is suitable for various industries.
Link: Ella: Responsive, Multipurpose Shopify Sections Theme
4. Features and Functionality
The specific features and functionality you require play a significant role in cost. For instance, if you need advanced e-commerce features, like product customization tools, subscription services, or complex inventory management, expect development costs to rise. The more unique and complex the features, the more time and expertise required, which drives up expenses.
a. Small list of must have features for Shopify stores
Most of the features or functionality are built-in but you can go for Shopify app if you are not happy with the built-in features of Shopify based on your discussion with your designer.
Responsive Design
Ensure your store is mobile-responsive, as an increasing number of shoppers browse and buy using smartphones and tablets.
Shopify designers offer this as part of their contract-
User-Friendly Navigation
Implement a clear and intuitive navigation menu, making it easy for customers to find products and browse different categories.
Shopify designers offer this as part of their contract -
High-Quality Product Images
Use high-resolution images to showcase your products. Multiple images, zoom functionality, and 360-degree views can help customers make informed decisions.
Store owner’s responsibility -
Detailed Product Descriptions
Provide comprehensive product descriptions, including specifications, size charts, and any other relevant information to address customer queries.
Store owner’s responsibility. You can take help from Copywriter Product Reviews and Ratings
Enable customer reviews and ratings to build trust and help other shoppers make informed choices.
Shopify designers offer this as part of their contract and install Free or paid app based on your requirementsSearch Functionality
Implement a robust search bar with autocomplete suggestions to help users quickly find what they’re looking for.
Shopify designers offer this as part of their contractMultiple Payment Options
Offer a variety of payment options such as Google Pay, Apple Pay, PayPal and more
Shopify designers offer this as part of their contract-
Smooth Checkout Process
Streamline the checkout process to reduce cart abandonment. Enable one-page checkout from Shopify and guest checkout. Offer saved payment information for returning customers, if they are logged in.
Shopify designers offer this as part of their contract -
Shipping Options and Information
Display clear shipping rates, delivery times, and options. Consider offering free shipping or a minimum purchase threshold for it.
Store owners must sign up with UPS, USPS or any other shipping provider of their choice to fulfil the orders.
List of Shipping provider supported by Shopify and seamless integration
- USPS (United States Postal Service): Shopify offers real-time USPS shipping rates for shipments within the United States.
- Canada Post: Canadian store owners can access real-time shipping rates and labels from Canada Post.
- Australia Post: Australian businesses can integrate with Australia Post for real-time rates and label printing.
- Royal Mail: UK-based Shopify stores can use Royal Mail for shipping services.
- New Zealand Post: New Zealand Post integration is available for stores in New Zealand.
- DHL Express: You can access DHL Express for international and domestic shipping services.
- FedEx: FedEx integration is available for various shipping options, including international shipping.
- UPS: Shopify provides real-time UPS shipping rates for shipping within the United States.
- DHL eCommerce: DHL eCommerce is available for international shipping services.
- Purolator: Canadian businesses can integrate with Purolator for shipping services.
- Canpar: Canpar integration is available for Canadian stores.
- Sendle: Sendle is available for shipping within Australia.
- Aramex: You can integrate with Aramex for international shipping.
- OnTrac: OnTrac is available for shipping within the western United States.
- LaserShip: LaserShip integration is available for certain regions of the United States.
- CouriersPlease: CouriersPlease is available for Australian stores.
- Loomis Express: Loomis Express is available for shipping within Canada.
- Correios (Brazil Post): Correios integration is available for businesses in Brazil.
- Estonian Post (Omniva): Omniva is integrated for businesses in Estonia.
- Posti: Posti is available for shipping services within Finland.
Shopify experts will configure the shipping rules (free shipping based on order value, location, type of product etc) and connect your shipping provider with your store. If
-
Abandoned Cart Recovery
Use automated email sequences to recover abandoned carts by reminding customers of their pending purchases. Shopify has a built-in mechanism to handle this but we’ll recommend using Klaviyo, Omnisend or other apps. Inventory Management
Keep track of your inventory in real-time to avoid overselling and ensure product availability.Customer Accounts
Allow customers to create accounts for a faster checkout and to track order history.Wishlist and Save for Later
Enable customers to save items to their wishlist for future purchases.SEO Optimization
Optimize your store for search engines with proper metadata, alt tags for images, and clean URLs.-
Newsletter Signup
Include an email signup form for newsletters and promotional updates. Building an email list is crucial for marketing and customer retention. Social Media Integration
Integrate social sharing buttons and social media feeds to encourage sharing and engagement.-
Multi-Currency and Multi-Language Support
If you plan to sell internationally, offer currency conversion and language options to cater to a global audience. -
Customer Support Chat or Contact Information
Provide a live chat feature or easily accessible contact information to assist customers with inquiries. Analytics and Reporting
Integrate analytics tools, such as Google Analytics, to track store performance, visitor behavior, and sales data.Returns and Refunds Policy
Clearly communicate your return and refund policies to build trust with customers.Legal Pages
Create essential legal pages, including a Privacy Policy, Terms and Conditions, and Shipping & Returns policies.Cross-Selling and Up-Selling
Use related products and recommendations to increase average order value.Customer Reviews and Testimonials
Showcase customer reviews and testimonials on your product pages to build trust.
*Note – Try to keep the number of apps installed to minimum as installing too many apps can slow down your website performance.
5. Apps Monthly Fee
Apps can add both upfront and ongoing costs to your project. Many Shopify apps offer free versions with basic functionality, but some essential apps may require a monthly subscription fee for premium features. If your project relies heavily on various apps, these subscription costs can accumulate over time.
- Ask your designer to find apps that can do multiple things so you can bring down apps’ monthly fee at the same time to make sure the site loads fast on mobile devices.
6. How Much Does It Cost To Hire A Shopify Expert
The location of the Shopify expert or agency can have a considerable impact on the cost. Designers in major U.S. cities, such as New York or San Francisco, tend to charge higher rates due to the higher cost of living and demand. In contrast, shopify designers in smaller cities or those located in developing nations may offer more budget-friendly options. While location impacts hourly rates, it’s essential to focus on the designer’s skills, experience, and portfolio to ensure they can meet your project’s needs.
a. Hourly rate
Some shopify designers prefer to charge based on their hourly rate. Hourly rate for shopify designers can range from $25/hr to $150/hr depending on experience and location.
I. Entry-Level Designers
Entry-level designers with limited experience may charge around $25 to $50 per hour. They might be suitable for basic design tasks or simple store setups.
II. Mid-Level Designers
Designers with a few years of experience and a more comprehensive skill set may charge between $50 and $100 per hour. They can handle more complex design projects and store customizations.
III. Experienced Designers
Highly experienced designers with a strong portfolio and expertise in e-commerce design could charge between $100 and $150 or more per hour. They are well-equipped to handle complex design, development, and custom app integrations.
IV. Specialized Agencies
Some design agencies specialize in Shopify design and development. Their rates can vary widely, often starting at $100 per hour and going up, depending on the shopify agency’s reputation and expertise.
b. Fixed price jobs
Many Shopify designers have embraced the practice of providing fixed price quotes for Shopify store design, a trend that instills greater confidence in clients. This approach allows merchants to choose from a set of pre-defined, fixed-price Shopify store design packages. Alternatively, clients can provide a list of specific features they require, enabling the Shopify designer to tailor a fixed price quote along with a projected timeline based on the provided feature set.
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