Have you ever been given a Promotional product you didn’t realize you needed or wanted until you received it? Maybe you didn’t even know the type of product was out there, but once you received it, you found yourself using it all the time – even though you probably wouldn’t have thought to purchase it yourself.
Practical = Popular
In the world of Promotional Products, the most useful and practical promotional products are the most popular. These personalized tools can include everything from ice scrapers to kitchen spatulas.
These household gifts are the items that customers end up getting the most use out of, perhaps because they are items that customers don’t necessarily want to buy themselves. Yet your customers will reach for them often, and every time they use your personalized items, your brand earns impressions.
Tools of the Trade
Personalized tools are an example of this phenomenon. These include a variety of items from Swiss Army Knives to multi-tools with various screwdriver heads all in one piece. They’re handy for practically everyone, whether they own a home or rent. Not to mention your brand would be displayed prominently on this personalized tool, every time they reach for it they will see your logo.
Because personalized tools have so many uses, they are perfect for almost any industry or situation. Choose personalized tools as sales incentives and rewards programs or targeted mailings. Many items are small enough to easily send without paying much in shipping costs.
Decades of Shelf Life
In my own home, I have personalized household gifts that date back some 15 to 20 years ago. These household gifts include logoed chip clips, screwdrivers and ice scrapers – to name a few. So, 15 years after I received an ad via promotional products, I’ve still got those ads in my home. How’s that for advertising shelf life?
Ready to get a jump start on sales? Give them something they didn’t know they wanted (but can’t live without), and they will be eternally grateful to your brand.
Contact HALO today to get started on planning your next marketing campaign!
The post The Promotional Products Your Client Needs (But Never Knew They Wanted!) appeared first on Promotional Marketing, Branding & Strategy Blog.