There have been enough studies explaining what brands and agencies should be doing to make their brand socially acceptable and measure the effectiveness of Social Media Marketing.
There is no denying the fact that investing in digital and Social Media marketing is becoming more and more prominent and advisable by marketing experts. As part of the marketing mix strategy, social media is placed at the top and given high priority when it comes to create a stronger bond with the audience.
Social media marketing or SMM is a form of digital marketing that utilizes social networking domains as a branding and communications medium. The aim is to produce content, promote the brand indirectly, attract and engage audience and help increase brand visibility by broadening audience reach. This is also termed at content marketing, a new age marketing approach that is much better and much quicker.
One of the key components of social media marketing or content marketing is a strategy to attract new and unique visitors to a website. Content marketing works wonders in creating a communication more personable.
The interactive nature of social media give the audience an opportunity to ask questions or give feedback at a regular basis. This trend has became more common with the increased popularity of websites such as Facebook, Youtube, Twitter, Linkedin, Pinterest etc.
Kaavin Communications is a leading inbound marketing and social media advertising agency in India. We create content that creates a strong bond between a brand and its customers. Our gamut of services include content writing, strategic planning, researching, customer behaviour study, social media marketing and much more.
Social media/content marketing can help with a number of goals, such as:
· Quicker conversions
· Increased Website traffic
· Brand awareness, loyalty and long-term association
· Communication and interaction with key audiences
While there are few guidelines that need to be adhered to :
- Planning
There has to be rigorous planning and strategy building that includes keyword research and content ideation that will engage audiences.
- Writing
Content has to be either interesting or useful enough for the audiences to understand, read and retain. It can be picture-based, video-based or simply text-based or in the form of blogs, articles, trending DIYs etc.
- Tracking
It is always important to track and be on a lookout for competitor’s social media strategies in order to do something better and a step higher. While doing proper content optimization and creating a planned research based communication, your ideas and content should be unique and the one that stands out of the crowd. The rule is to do the same thing with the same medium but in a different way.
- Measure
Lastly comes measuring results. You can’t determine the success of your social media marketing strategies without tracking data. You should always attach tracking tags to your digital marketing campaigns in order to monitor the traffic and visibility.
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