What do you get from the stats below?

• More than 2.14 billion people worldwide made online purchases in 2021, up from 1.66 billion digital consumers globally in 2016.
• According to a 2022 Raydiant study on US consumer behavior, around 56.6% of survey respondents prefer to shop online rather than in-person.
• The number of smartphone users worldwide today surpasses 6 billion, and it is expected to grow by several hundred million in just a few years.

We hope you understand that businesses are now changing their way toward online presence. Today just implementing great marketing strategies for brick and motor shops is not enough to stand ahead of competitors. In this digital era, digital transformation is as essential for any business as water for the human body.

It is equally essential to make our online presence engaging and appealing to attract more customers and retain the old ones. Custom Web app development is the best way to achieve such types of digital solutions for your enterprise. To put it another way, custom web app development company can satisfy all of your consumers’ needs.

In the recent few years, digital transformation has gained momentum. You would hardly find anyone who would dispute that integrating cutting-edge solutions into the workflow can give an essential advantage over companies that, for whatever reason, choose to avoid utilizing advanced technologies.

When it comes to developing digital solutions, the right choice results in the final success of the product. The feature-rich website created by a professional custom Web Application Development company brings a ton of benefits indirectly or directly to customers and the market. This write-up covers top tips for choosing the best custom web application development company. But we will start from the basics by first understanding custom web development and how it helps grow your business.

What is Custom Web Application Development?

Custom web app development is the process of developing and deploying tailor-made digital solutions for specific users. However, all web applications can be designed to offer customers a customized experience, but custom web applications are targeted at meeting a specific market, audience, or business requirement. In order to create a custom web application, it is essential to understand the requirements, use the appropriate technology, and create a solution specifically designed to solve the issues at hand.

For instance, many businesses, such as healthcare facilities and schools, develop their own unique web portals for usage by staff, patients, and students alike. Apple’s iOS software, Netflix’s video streaming service, and Uber’s ride-sharing app are a few famous and popular examples of custom software.

Let’s understand it with an example.

Google Docs is a generalized web application that anyone can use (managers, students, authors, etc.) Anyone can create documents and share them with others.
Now, if you want to develop a document editor like Google docs and want to bring personalized (formatting option, features for style guide) touch to it to serve a particular user base, then this web development process is called customized web application development, and the application developed is called customized web application.

Types of Custom Web Application Development

With the help of a dedicated software development team, you can build web applications with any desired features and functionality. Here we have categorized custom web applications into five types.

• Web Portal Applications

Web ports are customized applications that act as company-facing and customer-facing portals. As a company-facing portal, they provide information to employees related to the work they carried out and some administrative benefits and information. As a customer-facing portal, it offers clients and customers access to information. To learn more, read a complete guide on web portal development.

• Ecommerce Applications

An online store can be a terrific method to simplify business for your clients if your company offers services or products. Since the e-commerce industry has overgrown and is now so common place, it is challenging to envision living without it. You can easily integrate eCommerce applications into your existing website.

• CMS Web Applications

Most modern websites rely heavily on content management systems (CMS). The days of having a straightforward, five- or ten-pages website are long gone. Regularly updating content (white papers, blog posts, special reports, etc.) on your CMS application is the most effective way to generate new leads and sales.

• Business Process Automation System

With the help of business process automation systems (Custom software tools), you can automate various business processes, such as getting a call from prospective customers or existing customers for additional services. These customized applications automate the particular task and enable your team to invest this time in other reproductive work.

• Customer Relationship Management System

Most businesses require a system for keeping track of prospects, clients, referrals, vendors, and other people and companies they do business with. In this situation, a CRM tool is useful. Although numerous CRM solutions are available, you can choose to either have a customized CRM tool or have your current CRM tool connected with other tools depending on your organization’s needs.

Why Choose a Custom Web Application Development Company for your next project?

With a custom approach, you can achieve an interactive, scalable, and user-oriented website for your business. This type of web application turns potential leads into customers and enhances ROI. When you hire dedicated developers from a custom web application development company, you can build a robust and highly scalable application for your enterprise. Let’s explore how to choose a custom web application development company that can help grow your business.

Benefits of Choosing a Custom Web Application Development Company

• Get Unique Product

One of the top reasons to choose custom web app development services is the uniqueness of your web apps. Your website is developed to your specifications using custom web development. Moreover, it will not only have a distinct appearance and feel, but you can also set up the navigation to meet the demands of your consumers.

• Improved Security

Security is an important factor for any website. Ensure your web app remains secure, especially when collecting customer data. A custom web development company develops websites keeping security measures (SSL) in mind, reducing the risk of data breaching.

• SEO Optimization

A custom website is designed keeping in mind all the factors of SEO. So, the final product is faster and highly responsive, which means your web app will run faster on all devices- mobile phones, desktops, tablets, etc. The best part is that Google prefers customized websites due to their SEO –friendliness.

• Flexible and Scalable Application

The application requires updates as your business expands. Predesigned websites and applications, however, have a short lifespan due to their inflexibility and lack of scalability. The flexibility and scalability of the custom web apps ensure that they can adapt to changing demands and specifications.

• Improved Business Function Automation

With customized web applications, you can effectively integrate automation tools and streamline the workflow. You can optimize most of your business processes, such as managing customer data, capturing information about potential leads for remarketing, etc.

• Develop Website of any Complexity

Custom web development is the top option for developing an e-commerce website. As e-commerce websites need a lot of customization, such as integrating various third-party apps, plugins, functionalities, etc., which cannot be possible with a template-based approach. This is the biggest reason enterprise-level businesses choose custom web application development companies for their website development.

Top 10 tips to Choose the Custom Web Application Development Company

We have listed 10 helpful tips you must follow in choosing the best custom web application development company.

• Understand your business requirements

Before starting the search for a custom web app development services provider company, get clear about the goal you want to achieve through the application. You can do this by analyzing the market trends, user requirements and noting your vision, mission, and expectation. Don’t forget to include the market preference by doing a prompt analysis and research of the leading web applications of competitors.

Getting clear about your goal for the application helps you to effectively convey your requirements to the custom web application development company. Moreover, you can determine whether the development team you intend to hire will be able to live up to your expectations.

• Check the Portfolio and ask for sample work

When you have a clear notion of the type of website you require, you should look at the portfolio of any website design firm you are thinking about hiring. You will gain a better understanding of the work they do.

While hiring dedicated developers, make sure to ask about their previous clients and check whether the digital solutions meet their expectations or not. Try to connect with those clients and learn more about their experience with the company. Pick a company that has experience working in a domain similar to yours.
In addition to the portfolio, you should also request a sample application from the selected web development company to ensure their quality of work.

• Check the additional services they offer

The process of creating a website includes both the design and development part in addition to back-end work. Employing a web development business that provides both front-end and back-end development services is therefore always advised. Moreover, check if the company offers support and maintenance after project completion. All in all, look for a company that, along with developing the application, helps to reach potential leads (Digital Marketing).

• Understand the technology they used for software development.

The increasing competition for web applications led to the innovation of advanced and improved technologies. If any technology is leading, it doesn’t mean it will be best for your product. Choose the technology that can give your web application the desired look and feel.

When looking for a custom web development company, check what technology they use for application development. You must confirm whether the technology can create a custom software application according to your requirements.

Never rely on outdated technologies to provide a reliable and secure software application. Most of the advanced tools offer more speed and accuracy. Before you start the project, get a good sense of their experience level. Consider looking for lean, error-free coding that lacks any functional flaws that can annoy the end user.

• Evaluate web hosting and development services

Only after evaluating their hosting and development experience, shortlist the custom web application development company. Verify that the programmers are qualified to use the best web development techniques, databases, architectures, and the newest algorithms. You should also be aware of whether the business offers a virtual hosting platform or not. This is because virtual hosting enables organizations to handle traffic fluctuations properly.

• Decide the timeline and prioritize the things

Decide the deadline within which you want your application completed. Confirm it with the development company. If they say they need more time, understand their concern. With the increase in development time, development costs also increase because when you hire dedicated developers, they work on an hourly basis. Thus, focusing on developing an application within the deadline will save you cost.
Do ensure the timeline they demanded matches with the deadline of the business progression. When deciding on a deadline don’t forget to keep some buffer time.

• Find out a standard operating procedure

No matter how big or small your project is, it would be best if you drew an SOP by getting mutual consent from the development company. SOP would develop mutual coordination and understanding among the dedicated software development team. In this way, you can keep every stakeholder on the same page. Make sure that SOP includes technical support even after project completion.

• Decide the budget

There is no fixed cost of custom web application development. The cost depends on various factors, such as the complexity of the app application, the number of features, the web hosting you choose, etc.

There is no limit to the features and functionality which you want to add to your application, but the cost will increase. Hence, it’s better to decide your budget first and then discuss with the development company to add high-priority features first. Other than the initial development cost, if there are any other fees, learn about them before signing the contract.

•  Determine the support you need

Support can take many forms, such as helping someone set up an email or reset a password. You’ll need to modify your site frequently if you have website support.

A professional custom web development company will give you the resources you need to add new pages and articles, update existing ones, and add fresh material. You’ll probably have to rely on your technology partner for additional functionality. Most web development businesses offer ongoing support, but it’s always a good idea to ask what kind of help they provide, how quickly it can be completed, and to whom to reach out for such support.

• Check if they develop responsive app

Today people browse websites from different devices such as mobiles, desktops, tablets, PC, etc. According to Statista, the number of mobile phone search users in 2020 in the USA was 211 million. This number is quite big; hence we can’t miss the chance to catch potential leads through mobile. For that, check with the custom web development company that they develop a highly responsive app that users can easily browse through different devices without affecting its speed.

In a Nutshell

There is no second thought that web and mobile applications are becoming the best mode of increasing the ROI in a short span of time. But for that, developing an application with a high-end user experience is essential, which can only be possible through customized touch. Custom application development ensures your business application is built specifically to meet your business goals.

Looking at all the successful applications, you will notice that they all emphasize personalization. Along with that, the stunning UI of these apps keeps attracting more and more users.

You can get a sharp and highly functional UX of your app with the help of an experienced and professional custom web application development company.

We understand that finding the best custom development company is brainstorming. Don’t worry; this blog will ease your search, and after employing all the above tips, you will find the fine line between the good and the best choice.
If you want to understand the application requirement for your business, connect with the eLuminous Technologies’ custom web development team.