Responsive Web Designing lays the foundation of sustainable growth of your business on the web. If you still think it’s a passing fad, please come out of your misconception. If cost is what stopping you from turning your existing site into a Responsive one, allow us to explain how this one step can pay you back over the long haul.

Google is keen on responsive sites
Since April 21, 2015 Google has slipped into a serious drive of taking into account the mobile-friendly quotient of a site as a ranking signal. The search engine has also launched the ‘Mobile-Friendly Test’—easy and prompt evaluator of mobile-friendly web pages.
And this has left the site-owners with only one choice. It’s absolutely ‘My way or Highway’ now. If you abide by, the search engine will pay you back by boosting the rank. Needless to mention what will happen if you choose the highway.

Smartphone users hate non-responsive sites
You too may have done this many a time. You searched for a site from your smartphone and it took more than 10 seconds to load, only to leave you with a bad ‘first impression’. And further you got infuriated when you found that you need to constantly zoom in, slide left, slide right, scroll up or down to read one single paragraph or to explore the menu bar.

The audience of the site you own will definitely not like to go through similar kind of experiences. The key focus of responsive web designing remains on making the content and layout of the page fit within the viewport of any mobile device so that the users don’t face any difficulty in viewing the content. The perk is better user engagement which can be translated as a chance of higher conversion rate.

Gives an edge over your competitors
You obviously have competitors and some of them are smart too. If they have opted for transforming their existing sites into fully responsive ones, it’ll be a marketing mistake if you opt out. Owning a fully responsive website gives you an edge over your competitors.

Higher volume of traffic means more leads
There are thousands of websites that don’t have anything to do with selling but have something to do with the traffic. A website without traffic is an oxymoron, completely. We’ve long crossed the milestone called smartphone revolution.

This is the age of wearable techs, dominated by device independent HTML/CSS/JS technology that can develop the front-end of a website in a manner that it becomes as fluid as water, making it compatible to any kind of device dimension and keeping the doors open to the league of mobile internet users that comprises 50% of total internet population. So there will be a higher traffic volume, more ‘leads’ and more chances of increasing ROI as well.

Boosts the brand image
Consumers today keep track of the buzzwords. They tend to look down upon the brands that don’t maintain a responsive website, especially when the brands of similar stature have already adopted the concept.

So, are you still in too minds? Need more information? Drop a mail. We are a website designing company in India, have spent more than 14 years on the web and most importantly, our site is a responsive one.

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