Is every App Idea already invented? Between “There’s an app for that!” and the 500+ apps that get published in the App Store every day, you would think so.

The App Store and its app economy are far from done, though. In the past year, the interest of app developers and marketers in marketing strategies that don’t involve the App Store itself, such as content marketing, have surged.

You can’t simply upload an app to the App Store and expect thousands of app installs on your first day. It’s not 2008 anymore! Apps need to become grown-up online businesses, and the first step in that process is ideation and validation.

In this article, you’ll take a look at:

• What makes a great app idea?
• How can you research your app’s target audience before spending $$$ on development?
• What are ways to gain traction before your app has even launched?