Google tweaked Algorithm Update to favour Mobile-friendly sites and penalize mobile-unfriendly sites.

Back in February 26, 2015, Google announced its plans to make changes in ranking factors of Mobile Search results. Here is the implementation of Google’s plan with Mobilegeddon: an algorithm update or a move of Google from algorithm updates of desktop search engines to Mobile Search Engines.

According to new Google’s algorithm update, sites that labelled as “mobile-friendly” rank higher on mobile search results. So, if you want your mobile site to rank higher on mobile search engines, make your webpages meet with the following criteria:

• Avoid use of uncommon software on mobile devices like Flash
• Text should be readable without zooming
• Content must fit to the screen size to avoid scrolling horizontally
• Links must be placed in a way that users can easily tap the right one

Google now match the above criteria with your webpages (not websites) and rank your mobile site accordingly.

Google’s new update doesn’t mean that the company will focus on the above given factors only – usefulness and relevancy will also remain the matters of attention while serving ranks to mobile-friendly websites.

Don’t be so happy if you haven’t yet noticed any change in your traffic or rankings on mobile search engines because it takes a few days more for data to pour in and finally you will get your results.