The abandonment rate of Mobile apps has been increasing with the evolution in technology. According to some recent research, after releasing a mobile application, within just one-month time span, the abandonment rate becomes almost 95%. This is extremely frustrating for the business owners! It is advisable not to misinterpret website with the mobile application. A mobile application is to set up a more engaging relationship with the customers. Hence, offering a captivating as well as an intriguing and feature-rich mobile app to the customers is crucial to augment the business prospects. Here is a list of 4 quirky tips to elude the mobile application abandonment rate.

Release Latest App Functionalities Over Time

If you are thinking of launching a brand new mobile app that has multiple interesting and captivating features integrated with it, it is better not to release everything at the same time! With an instance, you can understand it better. Suppose, your brainchild app has ten lucrative features to lure your customers. While releasing the app, do not launch all the ten features, release only five or six top features and keep rest of the features in your bag to launch it later.

In such way, your users would see that you are upgrading your app features, adding new features with time and offering the users new opportunities. This is definitely an alarming way to create curiosity among the users and to keep them glued.

Release Latest App Version And Re-engage Users

Most of the time, users do not even realize or notice the changes that you make in the latest versions of the application until and unless it is something huge or users open the app! Hence, when you are investing money to make your application better and more user-centric, try to let them know about the changes. Moreover, it is not about monetary cost all the time. You are spending a lot of time as well. How to resolve this issue? Well, you can use the method of push notification to let your users know about the upgradations or changes you are making. Announcing that new feature is available would trigger the users to check it.

Infuse Personal And Friendly Touch Into The App

When you are devising an app, make sure you are infusing some personal and friendly touch into it. This is an undeniable fact that today, the smartphone usage is increasing with time. The main aim of creating a feature-rich and impeccable application is to engage the users more to it. So, if any application is missing the right friendly approach to interact or to reach the users, it might not get the desired success even though it is offering plenty of functionalities. The more it is welcoming and friendly, the more users can relate to it and would love it.

Do Not Think Users Are Testers

All the above-mentioned three tips were about being proactive to diminish application abandonment rates. Now, this point is about the basics. Do not think that you would release the app and then you can fix the technical glitches and bugs once users face issues! This is a major drawback. Hence, you need to make sure that you are testing the mobile app thoroughly before launching it on the big stage! Otherwise, once you start to get negative feedbacks about plenty of bugs and issues from the users, things become certainly tough to recover that image.

So, these were some of the effective tips that can cater you to elude rates of mobile application abandonment. Go through it; jot down a strategy; plan according to it and offer apps providing remarkable app-experience.

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