For many K-12 districts, improving School communications is their top priority. How can the school administration engage with their students, teachers, parents, and communities? How do schools promote positive relationships with their students and increase their participation in the activities? Thus, many school districts face the challenge of figuring out which school communications must they use.

According to studies, parents agree that text messaging is the most effective digital communication method. Parents are busy nowadays. They work outside the home and are burdened with their schedules. However, 9 out of 10 parents have cellphones within reach most out the time.

Although many parents have access to the internet, some low-income families remain under-connected. As such, text messages are considered as one of the effective tools of school communication. Here are some of the reasons why you should consider investing in SMS marketing for your school now.