Since the cell phone’s inception, people have been predicting that the mobile marketing platform would take off as the dominant form of advertising. Yet, it’s clear that we have never been closer for this medium to take off and expand. Consumers these days are gobbling up mobile everything — be it a tablet, an app, or a mobile website.
One example of this excitement is from my favorite platform...Android. 850,000 Android devices are activated every day, according to a blog post by Andy Rubin, Google's SVP of mobile and digital content, pushing the total number of handsets over 300m. Just a couple of months ago, the number of devices activated daily was 700,000, and in December 2010 was 300,000 – representing a growth rate of more than 250 per cent.
The scale and energy of the mobile marketing platform medium is undeniable and will undoubtedly fully erupt soon. Right now, you could say it is “the calm before the storm.” Companies are starting to mobilize and choose mobile marketing platform providers and white label partners. Opportunity and capability are coming together to bring marketers and audiences just what they want.
I can see 6 great movements in mobile marketing for 2012. They will involve:
1) Smartphones and Tablets
Most companies have already developed mobile-friendly interfaces and websites for their businesses.
Why? Well, basically, mobile devices, particularly the smartphones, are conquering the methods on how people access the internet.
2) Mobile Websites Will Rise
Companies are already considering the development of their websites for mobile compatibility. In fact, mobile advertising is also expected to rise along with the mobile websites.
3) Social Media Access
Another trend is the rise of social media mobile connectivity. Well, you and I know that we cannot live without social networking sites such as Facebook and Twitter. So, the integration of such websites into the mobile platform will be most likely to be expected to increase.
4) Location-Based Marketing
It is evident that applications such as FourSquare, Yelp and Gowalla are getting quite the attention and the praise of many users for their exceptional location-based services.
5) Mobile Video Marketing Will Upsurge
Video consumption among mobile device users is getting intensified throughout the years. In fact, tablet and smartphone users are using enormous amounts of data in their mobile plans for video and movie data consumption.
6) Payments Going Mobile
Mobile payments will definitely become a major part of everyone’s lifestyle, mobile purchases and monetary transactions.
Of course the foundation for all this excitement is text based marketing. Text based marketing is huge and will only get bigger. Opting in for mobile rewards program from your favorite bar or restaurant is fast becoming the norm. You see text based technology every week if you follow American Idol and programs like that. This will be an exciting year for mobile.
One example of this excitement is from my favorite platform...Android. 850,000 Android devices are activated every day, according to a blog post by Andy Rubin, Google's SVP of mobile and digital content, pushing the total number of handsets over 300m. Just a couple of months ago, the number of devices activated daily was 700,000, and in December 2010 was 300,000 – representing a growth rate of more than 250 per cent.
The scale and energy of the mobile marketing platform medium is undeniable and will undoubtedly fully erupt soon. Right now, you could say it is “the calm before the storm.” Companies are starting to mobilize and choose mobile marketing platform providers and white label partners. Opportunity and capability are coming together to bring marketers and audiences just what they want.
I can see 6 great movements in mobile marketing for 2012. They will involve:
1) Smartphones and Tablets
Most companies have already developed mobile-friendly interfaces and websites for their businesses.
Why? Well, basically, mobile devices, particularly the smartphones, are conquering the methods on how people access the internet.
2) Mobile Websites Will Rise
Companies are already considering the development of their websites for mobile compatibility. In fact, mobile advertising is also expected to rise along with the mobile websites.
3) Social Media Access
Another trend is the rise of social media mobile connectivity. Well, you and I know that we cannot live without social networking sites such as Facebook and Twitter. So, the integration of such websites into the mobile platform will be most likely to be expected to increase.
4) Location-Based Marketing
It is evident that applications such as FourSquare, Yelp and Gowalla are getting quite the attention and the praise of many users for their exceptional location-based services.
5) Mobile Video Marketing Will Upsurge
Video consumption among mobile device users is getting intensified throughout the years. In fact, tablet and smartphone users are using enormous amounts of data in their mobile plans for video and movie data consumption.
6) Payments Going Mobile
Mobile payments will definitely become a major part of everyone’s lifestyle, mobile purchases and monetary transactions.
Of course the foundation for all this excitement is text based marketing. Text based marketing is huge and will only get bigger. Opting in for mobile rewards program from your favorite bar or restaurant is fast becoming the norm. You see text based technology every week if you follow American Idol and programs like that. This will be an exciting year for mobile.
