There’s only a thin & transparent line between the ‘Rights’ and the ‘Wrongs’ in every aspect of life, whether it’s your love or your business. If something works and the outcomes are profitable, then it appears the rights. While running an eCommerce website development company, I usually receive queries from my clients that one or another PPC tactic is not returning in any sales.
Most of my clients complain that even if they are following the most popular and shouted PPC techniques, their result graph is not showing any positive signs. PPC for Ecommerce is all the fun when each of your dollars is bringing you a 10X profit. But, when the seconds, minutes, and hours are odd and all your money starts to slide into a well of no return, your worry gets its wings and you hunt for the weak spot.
The reasons your PPC efforts are showing no colors can be countless but the loopholes are traceable. Probably, you are not using the highly-necessary Google marketing tools or you are clinging to some widely popular misconceptions about eCommerce PPC. In our research of nearly 658 eCommerce stores, we have created this short list of common eCommerce myths:
1. I Need to Assign a Big Budget to my eCommerce Store
$1,500. Yep, that’s the most amount more than 40% of online stores are spending for PPC. Hence, the increased Budget is not the only thing that you need to keep in proportion to your target sales. Yeah, if you are selling clothes and jewellery, then spending $20,000 per month is not a big deal.
2. I Need to Give Huge Discounts if I Want More Sales
Again, you can’t apply the same rule to distinct online businesses. The health sector hardly offers more thanec 9% of discounts. While travel industry (with 45%) and bookstore (with 90%) can embrace enhanced sell with more discounts. For cheaper and persistent outcomes, consider doing technical SEO for your eCommerce website.
3. I Need Not Spent PPC Budget for Desktops
No doubt, that smartphones are driving the world now. However, to be very honest, I along with all the people in my circle prefer to check out from the desktop website. Phones are still being used to make up minds about a certain product.
Thanks to my experience as an eCommerce developer am pretty sure that some of the points I have mentioned above look familiar to you. Your PPC efforts should vary according to your offerings. Selling books or Furniture? Discounts will be highly appreciated. Selling jewelry, clothes, accessories? Then increase your retargeting budget.
