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The Almería Dailies

The OJD is the official audit of a Print run for a Newspaper, averaged over three months. Newspapers, as we know, have been losing advertisers and readers as the costs of a single copy rise steadily, and as readers turn, with their 'adblockers' in place, to the Internet. Today, printing just one copy costs about one euro. A hundred thousand copies costs a hundred thousand euros, plus the distribution and transport costs.
The cyber newspaper is streets ahead, with no printing or distribution costs, and less or no obligation to twist the news to satisfy certain advertisers or political groups (newspapers in Spain traditionally get 'institutional advertising' to keep them quiet).
Newspapers also give a certain number of free copies to enhance their reputation (and their print numbers). Each town hall will have a complementary copy of the provincial daily, as will many bars and clubs. those copies (they will argue) will be read by ten or more people, making their advertisers happy.
So, the OJD figures for Andalucía, shown here, are dispiritingly low. In Almería, the three dailies are also down. La Voz de Almería has 4,900 copies, El Diario de Almería is under 1,800 copies. The third newspaper is the Ideal, which appears in three local editions - for Granada, Jaén and Almería. Their combined print run (funny, the OJD would never let me do a 'combined print run' when I edited The Entertainer) is 18,900. The Almería version will be about 2,000. Of the three newspapers, the Ideal (here) is the best.



This post first appeared on The Entertainer Online, please read the originial post: here

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The Almería Dailies

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