What do Adidas, Hilton hotels, and the World Surfing League all have in common?

They’re all Climate champions, apparently.

They also have a lot of customers and fans. Much more than most climate activists - just take a look at their Twitter followings - which could explain why this year’s annual UN climate talks welcomed them with open arms.

But are the industries serious about addressing the problem, or are they simply following a greenwash playbook rolled out by the fossil fuel industry each year at the talks?