AAP and the Hype Cycle
Hype cycle is a branded graphical tool developed and used by IT research firm Gartner, representing the maturity, adoption and social application of specific technologies. It is amazing to see how beautifully this Hype cycle curve fits in most of the phenomena of day-to-day life.
Basically Hype cycle talks about 5 phases of any new product/technology that is launched:
1. Technology Trigger: A potential technology breakthrough kicks things off. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial viability is unproven.
2. Peak of Inflated Expectations: Early publicity produces a number of success stories—often accompanied by scores of failures. Some companies take action; many do not.
3. Trough of Disillusionment: Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters.
4. Slope of Enlightenment: More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.
5. Plateau of Productivity: Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined. The technology’s broad market applicability and relevance are clearly paying off.
Let’s map these 5 phases to rise of AAP (Aam Admi Party)
1. Mass Movement Trigger: Kejriwal and the team associated with the movement worked on a number of groundbreaking initiatives; Right to Information Act; Jan Lokpal Bill, Mohalla Sabha and Referendum participation of citizens in decision making process for welfare of the locality.
2. Peak of Inflated Expectations: Kejriwal makes the sensational announcement of forming the AAP and contest Delhi elections. Promised to bring the electricity bills down to a fraction; free water; abolish VIP culture; no red beacons, no government cars or bungalow for the ministers, use of public transport, no security for the ministers, charge sheet all the corrupt politicians and government employees, upliftment of governance, infrastructure of NCT, bring the crime down, everything in Delhi to be hunky dory, every citizen to feel empowered and on sky 9 under the rule of Kejriwal.
3. Trough of Disillusionment: Slowly the sheen of promises made by AAP starts wearing off. Kejriwal gets judged and stopped by his own set high standards to move to a decent Chief Minister bungalow. His ministers get Toyota cars minus red beacon. The announcement of electricity and water rates looked more like rejig and misleading jugglery of numbers with little net benefit to the citizens. Refusal of apparent security cover by AAP members indirectly adds 10 times more burden on police to arrange sheath security. Rakhi Birlan added to confusion by making noise about her car being attacked by opposition, only to discover that it was just a cricket ball which came in the way unintentionally. Kejriwal asks hurriedly to withdraw the case. People feel disappointed that suddenly Kejriwal and his side kick Viswas stopped their relentless rant against the corrupt politicians (Rahul baba , Shiela Dixit, Vijay Goel and others) whom they vowed to bring to books after coming to power. Night shelter in 5 unused bus for homeless people was a noble gesture but not up to the expectations people had formed of AAP.
CItizens nervously wait to see something more tangible; more radical than this. The chaos at the first junta durbar set up by Kejriwal did not help the cause either. Critics start raising their head. Murmurs get louder and AAP feels the heat of public glare and scrutiny. Helplessly they realize how the opposition takes them to task for every statement they make. Embarrassingly Kejriwal has to refute Prashant Bhushan’s statement on Kashmir security and his side kick Kumar Vishwas had to apologize for his insensitive remark about Muslims 8 years ago!
Kejrival and his team learn with pain that now they also need to apologize for their actions and look for covers. Till this time, they only knew how to attack. They felt the whole world owed them an answer and they had birth right to make any allegation on any public figure.
CItizens nervously wait to see something more tangible; more radical than this. The chaos at the first junta durbar set up by Kejriwal did not help the cause either. Critics start raising their head. Murmurs get louder and AAP feels the heat of public glare and scrutiny. Helplessly they realize how the opposition takes them to task for every statement they make. Embarrassingly Kejriwal has to refute Prashant Bhushan’s statement on Kashmir security and his side kick Kumar Vishwas had to apologize for his insensitive remark about Muslims 8 years ago!
Kejrival and his team learn with pain that now they also need to apologize for their actions and look for covers. Till this time, they only knew how to attack. They felt the whole world owed them an answer and they had birth right to make any allegation on any public figure.
However, this is the most important juncture for AAP and can be a game changer.It is to be seen if Kejrival and AAP learn their lessons and get through the Slope of Enlightenmentand Plateau of Productivity. Public voted them to power as they gave the hope of cleaning the system; bring effective governance and sustainable growth, prosperity and security to the common man. They have a tight timeline and formidable competition in Narendra Modi and BJP. One wrong move and you are out of the equation. The common man has always been impressionable. For starters, Kejriwal and his team succeeded to make the right first impression but if they do not rise through the next 2 phases of Hype cycle; they might get reduced to another political party.
