US shapewear brand Maidenform owned by HanesBrands, in partnership with The LYCRA Company, has launched the new Magic Slimming Shapewear collection across the US. Powered by LYCRA FitSense technology, the new shapewear collection offers ultra-lightweight fabric, and targeted ultra-firm control. The Maidenform Magic Slimming shapewear collection provides the targeted, slimming profile that are loved by […]

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