When it comes to using Instagram for marketing, the Story feature is a no-brainer. In-built features like boomerangs, add music, and ask question stickers make your Stories more interactive and capture your audiences’ attention. Apps like Instagram Video Maker can also help you make interesting videos to upload to your Story.
Effective Ways to Use Instagram Stories
Instagram Stories are vertical, full-screen images and videos that disappear 24 hours after posting. They appear at the top left corner of the home screen rather than in the feed. You can use add-ons like music, stickers, GIFs, polls, countdowns, hashtags, and much more to customize these Stories and make them fun.
Such add-ons are a great way to make your Stories more interactive and appealing to users as they swipe through them. Take a look at the tips below to help improve your reach.
Collaborate with Influencers and Brands to Boost Sales
The Instagram Story feature offers a unique way for brands to collaborate with famous influencers and content creators. As a brand, you can team up with another brand to reach a wider audience or approach an influencer whose audience can benefit from your product.
Always Use A Business Account to Promote Your Business
Want to take full advantage of these tips? Start by making sure your Instagram account is public and for business.
An Instagram business account gives you access to many valuable features not available for private accounts. These features include:
Instagram Insights
Instagram promotions
Instagram Shopping
Essential and auxiliary information inboxes
Contact data and a source of inspiration button on your profile
A professional account has a variety of useful features for content creators. But brands should always opt for a business account. So, if you haven’t already, go to your Instagram settings and switch to a business account.
Get to Know Your Audience
How to Build Effective Growth Marketing Plans For Your Business
Events — 27 Sep 2022
How to Improve Your Reach Using Instagram Stories?
Blog Events
How to Improve Your Reach Using Instagram Stories?
Out of many cool features, Instagram Stories is one of the platform’s most used and liked features. According to stats, more than 500 million people use Instagram Stories regularly.
It goes without saying that most Instagram users have a sharp eye for new things. 58% of users say they become more interested in an item or brand after seeing it in their Story. At the same time, half of Story users visit a brand’s website to buy something after seeing it in their feed.
business quotation
Source (business.instagram.com)
Knowing this, it’s not surprising that between 15% to 25% of Story viewers actually click on the links included in a story. A not insignificant number. The platform offers an incredible reach for brands thanks to its more than two billion monthly active users. This impressive reach continues to grow, with new users continuing to join the photo-sharing platform in the last quarter alone.
When it comes to using Instagram for marketing, the Story feature is a no-brainer. In-built features like boomerangs, add music, and ask question stickers make your Stories more interactive and capture your audiences’ attention. Apps like Instagram Video Maker can also help you make interesting videos to upload to your Story.
instagram stories
Source (blog.placeit.net)
Effective Ways to Use Instagram Stories
Instagram Stories are vertical, full-screen images and videos that disappear 24 hours after posting. They appear at the top left corner of the home screen rather than in the feed. You can use add-ons like music, stickers, GIFs, polls, countdowns, hashtags, and much more to customize these Stories and make them fun.
Such add-ons are a great way to make your Stories more interactive and appealing to users as they swipe through them. Take a look at the tips below to help improve your reach.
Collaborate with Influencers and Brands to Boost Sales
The Instagram Story feature offers a unique way for brands to collaborate with famous influencers and content creators. As a brand, you can team up with another brand to reach a wider audience or approach an influencer whose audience can benefit from your product.
brand influencers
Source (blog.placeit.net)
Take the example of Content Guardians. They are a small-scale start-up whose Instagram account centers around remote work and collaborative pieces.
During the Pandemic, when the whole world was working from home, Hopper HQ was working from another country. This created an unbelievable opportunity for collaboration. ‘A Day In The Life Of A Remote Team’ series was recorded in partnership with Content Guardians. They posted it as an Instagram Story and got massive appreciation.
Always Use A Business Account to Promote Your Business
Want to take full advantage of these tips? Start by making sure your Instagram account is public and for business.
An Instagram business account gives you access to many valuable features not available for private accounts. These features include:
Instagram Insights
Instagram promotions
Instagram Shopping
Essential and auxiliary information inboxes
Contact data and a source of inspiration button on your profile
A professional account has a variety of useful features for content creators. But brands should always opt for a business account. So, if you haven’t already, go to your Instagram settings and switch to a business account.
Get to Know Your Audience
Knowing your audience is an important step in leveling up your branding using Instagram stories. A little research can help you figure out your target audience, their pain points, and how you can use Instagram’s Story feature to reach them.
Stories have amazing features like Polls, Ask Me a Question, and many more that offer an excellent way to know your audience. You will be able to know all about their likes, dislikes, and what they would like to see on your feed.
Instagram Stories is also a great platform for doing market research if your target audience is people in their 20s. Make sure to use this data when creating content for both your feed and Instagram promotions.
Make Attractive Stories to Increase Sales
Creative Instagram Stories attract more clients than dull and boring ones. Don’t fall into the second category!
There are many types of Augmented reality (AR) filters available on Instagram that you can use to make your stories more interactive and fun. From Retro film to Old School camera, you can use any of them to jazz up your boring snaps.
You can also experiment with Layout mode and create a collage-style graphic using up to six photos per story. You can add stickers, music, or text to your story for extra effects and make them more interesting.
Moreover, there are many different types of fonts available. You can play with them and even add a Halo or sparkling effect to the text.
