- RRR's 'Natu Natu' song hits the mark: 'The Elephant Whisperers' wins Oscar in 'Best Documentary (Short Subject)' category

- The real market of movies is America and Europe where awards like Oscar Award and Golden Globe Award are important. Both commercial and art films are seen in this market but the decision of which film is better is made on the basis of major awards. If Indian cinema wants to take advantage of it, it has to fight for big awards including Oscar to come to India every year.

Every person involved in Film production in the world aspires to win the Oscar award considered the best in films once in a while but very few dreams come true. In India, the number of people who have won the Oscar award is so small that you can count it on your fingers, so if this dream comes true in India, it will feel like a success.

The ambitions of many Indians were fulfilled and the masses were successful at the Oscar Awards held on Monday morning Indian time at the Dolby Theater in Los Angeles, USA. A total of three entries from India were in the final race for the Oscar Awards. Among them, Shaunak Sen's documentary feature film 'All That Breaths' failed to win the Oscar award, but Karthiki Gonsalves and Guneet Monga's 'The Elephant Whisperers' and RRR's 'Natu Natu' hit the charts.

Rajamouli's song 'Natu Natu' from 'RRR' made Indians' day by winning the Oscar award in the Best Original Song category while 'The Elephant Whisperers' won the Oscar in the 'Best Documentary (Short Subject)' category. The award for Best Original Song at the Oscars goes to the lyricist, composer and singers of the song, so 'Natu Natu' composer MM. Kirwani, lyricist Chandra Bose and singers Rahul Seepliganj and Kala Bhairav ​​have received Oscar awards. Guneet Monga and Kartithi Gonsalves won Oscar for 'The Elephant Whisperers'.

The song 'Natu Natu' is the second Indian song after 'Jai Ho' to win an Oscar in the Best Original Song category. The song 'Jai Ho' from 'Slumdog Millionaire' directed by Danny Boyle won the Oscar Award in the category of Best Original Song in 2008. This song is written by Gulzar and A.R. Composed by Rahman. Sukhwinder, Mahalakshmi Iyer, Tanvi Shah sang this song so all five names were written as Oscar award winners. Now after 15 years, the same history has been repeated in the song 'Natu Natu'.

India's Babbey entry winning the Oscar together is a big event and may actually be a turning point for Indian cinema. Simultaneously winning two Oscars can be leveraged for international branding of Indian films and a foothold in the multi-billion rupee entertainment market. The country can also be benefited by making huge earnings.

Currently Indian films are not asking any price internationally. Due to this, Indian films cannot make huge money in the international market. It does not happen in the case of Indian films that a good Hollywood film earns 5-10 thousand crore rupees from all over the world. Even if an Indian film makes a lot of effort, it cannot cross the mark of one thousand crore rupees. Considering that half of the revenue comes from India, very few people watch Indian films in the international market.

We are happy to hear that so-and-so film has earned so much in China and Dhinkani has earned so much, but actually the real market for movies is America and Europe. Awards like Oscar Award and Golden Globe Award are important in this market. Both commercial and art films are seen in the American and European markets but the decision of which film is better is made on the basis of major awards. If Indian cinema wants to take advantage of it, it has to fight for big awards including Oscar to come to India every year.

The best example of how branding through the Oscars comes into play is the renewed interest in Indians from outside filmmakers after the song 'Jai Ho' won the Oscars. The song 'Jai Ho' was from Danny Boyle's film Slumdog Millionaire. The background of the film was Indian so most of the actors were Indian or of Indian origin. If you look at the roles Indians got in Hollywood films after Slumdog Millionaire, you will understand how Indians benefited. Not only did AR Rahman become an international celebrity, but many other actors also swam.

Unfortunately, no Indian filmmaker took advantage of this opportunity and ventured to make another international movie like Slumdog Millionaire. Due to this personal benefit was gained but Indian cinema was not benefited. When people are interested in Indian films because of 'Natu Natu' and 'The Elephant Whisperers', Indian cinema can reach new heights if Indian films are made for the international market.

For five years, Kartiki supervised the raising of elephants

The superstars of the film industry are associated with the song 'Natu Natu' of 'RRR'. Rajamouli, Ramcharan Teja, NTR Jr., M.M. Kirwani etc are very well known names but Kartiki Gonsalves or Guneet Monga who made 'The Elephant Whisperers' are not very well known names. Guneet Monga has been associated with the film industry for years. Even before this, his film has won the Oscar award, but very few people know him.

Originally from Delhi, Guneet is 39 years old and the founder of Shikhaya Entertainment. Critically acclaimed films like Dasvidaniya, Shaitaan, Lunchbox, Masaan, Peddlers have been made under this banner. Apart from this, Guneet was also associated with the production of controversial and successful films like Gangs of Wasseypur, Once Upon a Time in Mumbai, Rangarsia. Guneet has also worked with Anurag Kashyap who brought a new wave in Hindi films.

Karthiki was born and brought up in Ooty, Tamil Nadu. Karthiki, who has worked for Animal Planet and Discovery Channel, made his directorial debut in 'The Elephant Whisperers' and won an Oscar. Karthiki's father Timothy Gonsalves is a computer scientist and professor while mother Priscilla is a writer. Priscilla wrote the story of 'The Elephant Whisperers'.

Among the tribes of Tamil Nadu are the Kattunayakan community. 'The Elephant Whisperers' is the love story of a community couple with a baby elephant. Kartiki saw the baby elephant Raghu for the first time when he was three months old. After that, Karthiki stayed with her for one and a half years and then started making documentaries. Karthiki has made this film by shooting for five consecutive years.

Guneeth-Karthik's Patriotism: Oscar Award Dedicated to Motherland

Guneet Monga, the producer of 'The Elephant Whisperers', which won Best Documentary Short Film at the Oscars, has won an Oscar for his second film. Prior to this Guneet Monga produced film 'Period. 'End of Sentence' won the Oscar Award in the category of Best Documentary Short Film in 2019. This is the first time that an Indian person has been associated with two Oscar award-winning works.

Mongani' period. End of Sentence' was based on a group of women from Kathikala village in Uttar Pradesh's Hapur district taking the initiative to manufacture low-cost sanitary pads to solve the problem of periods. This initiative has proved to be a boon for women who cannot even afford pads due to poverty. Rayka Zehtabchi, originally from Iran but living in America, was the director of this film. The second producer of the film was also foreign so 'Period. Guneet does not consider End of Sentence to be a purely Indian film.

The director of 'The Elephant Whisperers' Karthiki Gonsalves is Indian and its producers Guneet Monga, Karthiki and Achin Jain are also Indian so Guneet Monga called this film Indian and wrote, "We have won the first Oscar award for an Indian production." Dedicating this award to the country, Kartiki Gonsalves wrote that this award is for my motherland India. People are appreciating Guneet and Karthiki's sense of patriotism.