And on Wednesday, Kylie Jenner put her hourglass curves on full display in a tiny thong bikini as she sat on a grey chaise lounge and looked ready to take a dip.
While posing up a storm for her 200 million Instagram followers, the 23-year-old cosmetics mogul looked over her shoulder and smouldered intensely at the camera.
In the slideshow, the mother-of-one leaned back and closed her eyes with her left hand slightly grazing over her thigh.
As she soaked up the sun on a warm afternoon in sunny Los Angeles, the reality star's barely-there coral swimsuit's bottoms drew emphasis to her pert derrière.
Jenner captioned her post, which received more than 3.3 million likes in an hour, 'my grinch collection launches tomorrow.'
Among the thousands of comments from pals like Stassie Karanikolaou and James Charles, who wrote Kylie looked 'hot,' was one from her sister Khloé Kardashian.
'Merry Christmas to us,' the Good American founder wrote of her younger sibling's new makeup products.
She completed her look with a gold bracelet and flashed her recent manicure, which sculpts her super long acrylic nails into a square shape.
For her leisurely pool day, Jenner wore her waist-length blonde hair in loose waves and sported a nude lipstick.
Also visible in her snaps was a sunscreen bottle from Kylie Skin.
Earlier this week, the reality star showcased her jaw-dropping figure in a perilous crop top and high-waisted jeans while posing alongside her $3M Bugatti Chiron.
For the image, she held her hands in her hair while flashing a sizzling glance to the side as she oozed glamour.
Kylie looked nothing short of sensational for the impromptu photoshoot, which made the most of her eye-popping bust thanks to wrapping details.
The grey top which featured sheer grey materials with darker patterns layered over the top, while she paired the look with simple Mom jeans.
She then climbed into the swanky car and posed for snaps while sitting in the orange leather seats and again pulling her famous pout for the camera.
