Small Business owners have a lot on their plate already. They don’t have a huge workforce to manage each aspect of running a business. So let me help you out with one of the things – reels ideas for small businesses that can help you get more customers and promote your brand on Instagram in a non-tacky way.
The traditional forms of advertising which consisted of long ads, animated video effects have become outdated.
It is kind of obvious.
Earlier, television was the primary source of entertainment in every home. And the content consumed by people on television was long-form content.
When was the last time you sat down to watch something on the TV?
We now have Netflix, Prime, Hotstar memberships, through apps or through our laptops.
And a shocking amount of our time is spent on our smartphones. Due to the pandemic, time spent glued on our phones has increased manifold.
This is why you need to optimize your marketing strategy to help your brand reach its true potential. Creative Instagram Reels ideas can liven up your small business’ image.
Your small business might be great, your products might be top-notch! But what’s the use of it if you’re not present where your target audience spends most of its time?
Do not worry. I’ve got your back.
I’m going to tell you not 5, not 10, but 20 Instagram reel ideas for small businesses that you can work on for your small business on Instagram.
20 Reels ideas for small businesses to make it BIG on Instagram
Show behind the scenes
Show behind the scenes of your small business. The advantage that small businesses have over bigger ones is that they can connect to their audience better, on a personal level.
A small business is attached to a familiar face, while a big business is a brand logo.
Use this advantage you have.
Behind the scenes of what? Of what goes behind designing a product, the journey of a product from the manufacturing stage to the finished packaged stage, etc.
Introduce the team
Yes, your team is small, and that’s great!
Convince your team members to agree to an Instagram reel. There are different ways in which you can introduce your team:
- Use a trend that has beats. Show a new member’s face at each beat.
- Combine a transition and team member together: with every new transition, a new team member appears.
- Shoot a talking video of the members telling their names and what they do in about 4-5 seconds.
Video testimonials
Got happy customers? Brag about them!
Ask your happy customers if they’re willing to send in a short video review of your product or service.
In addition to reels, you can use this video on your Instagram stories and feed posts too.
Create a separate story highlight titled testimonials/reviews so that people who are visiting your brand’s Instagram profile for the first time can see and know that your business is legit and trustworthy.
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show the packaging process
People love it when they can see how their orders get packed. It’s aesthetic and satisfying.
It adds a personal touch to your brand and the people would feel happier when they place the order because they know how it is going to be packed for them.
Step by step production
Now, showing the step-by-step production is one of the best reels ideas for a small business.
A small business’ product at times, costs a little extra because they don’t have a huge workforce, a factory for mass production.
People often don’t understand why the product comes with that price tag.
When you show the hard work, each step, and how much time is spent in making each of the orders, people will understand what they’re paying for.
FAQs
Create a video answering the FAQs.
People would be asking you these questions through DMs or comments on your posts. Make it easier for your future customers to know everything possible about your business by putting it into a video.
You can either answer one question in one reel or a set of 4-5 questions in a single reel.
It can be the founder or any team member answering the question, preferably someone from the work that the query is about.
It can also be a simple reel in which you point to a question and then point to the answer.
How to use the product or service
Tell people how they can use the product after they’ve received it.
Your work doesn’t end right after you have shipped their order. The customer journey goes on still.
For example, if you sell skincare products, you can make Instagram reels explaining how and when the cream should be applied for best results, which cream is more suitable for which kind of skin.
If you sell home decor items such as candles, you can create interesting reels showing the different ways in which people can use the candle to decorate their homes.
Tips & tricks
Share quick tips and tricks in your niche or the ones that involve your product being used.
Use trending music with the transition
When you come across ongoing trendy music that has a transition effect linked to it, use it.
Originally it might be on a dance step or something else but you can use it to promote your brand too.
Meme it!
Memes spread around like fire! If you hop on to a meme on time, when it is on its way to going viral, you can make the best out of it.
Aesthetic video of the office
Your office or workspace from where you run and manage your business doesn’t have to be super beautiful to appear on reels.
What matters is authenticity.
New product launches
Share small teaser videos of your upcoming products, services, and offers. Show only half of the product bottle/packaging.
Ask people to guess what’s the new launch of.
You can even turn it into a contest and have people guess the main ingredient of your new product, type of product, etc. Ask people to share it on their stories, and comment. The winner can be given a free sample of the product!
It’s all about creating a buzz.
Also Read: Guaranteed way of increasing your Instagram story views
How to place an order
Sometimes the most obvious thing can be hard to find out.
Create an Instagram Reel with a step-by-step explanation of how people can place an order. Save a separate story highlight for this so that people can know how to place an order easily since it will always appear on your main profile page.
Bust common myths
Bust common myths in your nice or myths based around the type of product you are selling. You can create a story highlight for this.
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Use images to create a slideshow
Use fast-paced audio to post a slideshow of 15-20 images of your product.
Dms sent by happy customers
Brag the DMs sent by your happy customers in a reel.
It will help people see your brand as trustworthy. Take screenshots of the DMs and add them to your next reel.
Also Read: How to beat the Instagram algorithm
Showcase your best sellers
When people get to see what your best-sellers are, they are more likely to go through the rest of the things you have to.
Best-sellers are best-sellers for a reason because the majority of the people love them. If potential customers are shown a product they’re more likely to love, it increases the chances of them going through your store and placing an order.
Make a reel to showcase your best sellers and ask people in the captions – which one is your favorite?
Sneak peek into new launches
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Instagram reels are a great way to create a sense of excitement and suspense with your followers.
Before and after of the business’ growth
Who doesn’t like a good inspiring story of a small business slowly making it big?
Share your story, your first order, the day you got the most number of orders, the day you got the least too (be raw).
A day in your life at the office
Show your daily routine when you’re at work. Let people see how much hard work goes into running your own small business and inspire them. Be as transparent as you can be.
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