Google has recently announced that will boost original reporting in search ranking and news results. The results which have in-depth coverage and all the elements will be given preference.
This is very unlike the usual Google behavior in which the most-latest and updated news were shown at the top.
This method will make sure that the sources who are the first to break a news get the credited. In the Google Algorithm Update 2019, the original reporting content will remain at a visible position for a longer time.
“In today’s fast-paced world of news, the original reporting on a subject doesn’t always stay in the spotlight for long,” Google Vice President of News, Richard Gingras, said in a blog post. “This can make it difficult for users to find the story that kicked everything off… While we typically show the latest and most comprehensive version of a story in news results, we’ve made changes to our products globally to highlight articles that we identify as significant original reporting.”
This news came as quite a surprise because generally Google has been secretive about the algorithm. That is to prevent spammers from over-using those methods to rank higher in search engine rankings. The Google Algorithm helps keep relevant news at the top and keep fake news at bay.
Also Read: Swiggy Go will even pick up and drop the keys you forgot at home, launching in 2020
How original content will be promoted in the Google Algorithm Update 2019
Some hints have been dropped about how the original reportings will be promoted. Gingras said that the company has over 10,000 people around the world who act as raters.
The job of raters is synonymous to their title. They have to evaluate the content and decide which one deserves the highest ranking. The highest rating will be given to the ones “that provides information that would not otherwise have been known had the article not revealed it. Original, in-depth, and investigative reporting requires a high degree of skill, time, and effort.”
Also Read: All about Google I/O 2019
The criteria used by the rates are stated in a public document. Raters will also take into consideration if the content has been recognized for original reporting.
As the Internet is getting flooded by news and blog posts every day, this step by Google can be very useful.
Google vice president for news Richard Gingras wrote in a blog: “An important element of the coverage we want to provide is original reporting, an endeavor which requires significant time, effort and resources by the publisher.“
“Some stories can also be both critically important in the impact they can have on our world and difficult to put together, requiring reporters to engage in deep investigative pursuits to dig up facts and sources.
“These are among the reasons why we aim to support these industry efforts and help people get access to the most authoritative reporting.”
Their guidelines state: “Many other kinds of websites have reputations as well. For example, you might find that a newspaper (with an associated website) has won journalistic awards.
Follow this link to join my WhatsApp group:https://chat.whatsapp.com/BrQt4BerFbb3sC9k3sAlfT
Let’s connect on Facebook, Twitter, and Instagram
Subscribe to never miss a post
The post Google Algorithm Update 2019: Original Reporting on Search Rankings Will Be Promoted appeared first on GarimaShares.
