Drone Photography in Real Estate

30

MAY, 2017

Drone Photography in Real Estate

Both the photography and real estate industry tend to be heavily trend driven.  In the photography world, there have been numerous significant advances over the years.  From black and white to color, to different size formats, and, of course, with the advent of digital photography, and the availability of new affordable technology to the masses, the photography industry has become vastly different than it was even ten years ago.  Nowhere is this more evident than with drone photography.

Prior to this new technology, the only way to get high quality, proper aerial photography was to rent out a helicopter or small plane for the day, which pushed the concept of aerial photography beyond the plane of reason for many applications.  This was both costly and time-consuming routine, which was used only in necessary applications.  Aerial Photography for Real Estate, simply put, was just way too expensive, and burdensome, to be widely employed in many applications.

Enter the drone.

MetroUAV Drone Photography for Real Estate

In many respects, the Real Estate and Photography industry are incredibly similar.  Agents and brokers are constantly selling themselves and their services, continually looking for new clients, regularly looking for ways to set themselves apart from the competition, much the way photographers are invariably searching out new clients, putting together new marketing projects, and continually selling their services.

One of the most distinct ways for a Real Estate Broker or Agent to do just that is to introduce high-quality photography, with the addition of drone photography, into their listings and reports.  In the commercial real estate market, drone photography has become a simple and affordable way to capture images of a large property or track of land.  Drones are now heavily used by developers and land owners during planning stages, before entering a sales period.  Drones have been found to be useful with land surveyors and inspectors as well, in reaching heavily wooded or hard to reach areas.

In the residential Real Estate market, the drone has become a simple and efficient manner to quickly capture images that set an agent’s listing apart from their competition.  Most Multiple Listing Service organizations (MLS) have a requirement that the first image on a listing is of the front of the house/property, and a drone photograph that captures the front of the property from overhead fulfills this requirement in almost all cases.  This is especially important, because of an overhead photograph, shot by a drone, that meets the MLS requirement, is often the most important aspect to an Agent’s listing.

Drone Photography in Real Estate is the easiest way to set a listing apart from all other listings and usually captures the most attention by prospective buyers.  The drone image has become almost essential in today’s luxury Real Estate market, as it is again a very effective way to capture an overhead image of a large piece of property, showcasing the grounds, and giving a clear image of the roof, a part of the property which normally was ever clearly seen by inspectors.