Subaru of America announced the return of Subaru Loves Pets Month, a time dedicated to supporting and celebrating shelter pets through the Subaru Loves Pets initiative. Together with its nationwide network of retailers, Subaru is doubling down on efforts to unite animals with loving homes, with a special focus on the older, physically challenged and “different” dogs Subaru lovingly calls “Underdogs,” often the last to be adopted.

According to the ASPCA (The American Society for the Prevention and Cruelty of Animals), nearly 6.3 million companion animals enter shelters nationwide annually. To help find loving homes for these animals, more than 600 Subaru retailers will partner with local shelters, rescues and animal welfare organizations throughout October to host in-person and virtual adoption events. Participating retailers will donate $100 to the organizations for every pet adopted in October, up to $3,100. In addition, Subaru will donate $20 to the ASPCA with every purchase of select pet-friendly accessories, including pet harnesses, seat protectors and travel bowls, through Subaru Parts Online and $1 for each “Animal” badge ordered through Subaru Badge of Ownership throughout October.

“We advocate for adopting from pet organizations year-round, but October is particularly special as we devote the entire month to uniting pets across the country with the loving homes they deserve,” said Alan Bethke, senior vice president of marketing, Subaru of America, Inc. “Our Subaru community is incredibly passionate about animal welfare, and together with our retailers, we’re proud to help make the world a better place for pets everywhere.”

Subaru Loves Pets Month will culminate in the fourth annual National Make A Dog’s Day on Oct. 22, a Subaru holiday that invites dog-lovers everywhere to go the extra mile for their pup. To celebrate, Subaru invites dog owners to do something special for the furry friends in their lives and share on social media using #MakeADogsDay. For those who are yet to be pet parents, Subaru invites Americans to consider adopting a shelter pet or “Underdog.”   

Subaru has a long history of supporting pets in need and the Subaru Loves Pets initiative has helped support the adoption of nearly 60,000 animals from local animal welfare organizations. Since 2008, Subaru has donated more than $42 million to national and local organizations to support the rescue, transport, and adoption of nearly 350,000 pets.

Source: Pet Business