For how abundantly incredible the human brain is, you would be forgiven for thinking it’s working against us at almost every given moment. As they say, the biggest obstacle to becoming successful in life is yourself.

No matter how many great opportunities or lucky breaks we are graced with, it’s extremely difficult to make something of them unless we have the right Mindset to convert them into something worthwhile and tangible.

A poor mindset is the arch-enemy of true success, inhibiting our progress, and sometimes downright sabotaging our goals. You doubt yourself and become frozen with imposter syndrome. You procrastinate and distract from the tasks you should be doing. Your perfectionism makes you nitpick over every single detail up to the point where nothing ever gets completed.

Sound familiar? Well, you’re not alone. While it’s difficult to quantify in absolute numbers, it’s clear that achieving a focused mindset is paramount to business success, and the good news is that anyone can make it if they try. Just ask Russ Ruffino of Clients on Demand and how he managed to turn his life around from a penniless bartender to become one of the most successful and most sought after marketing experts in the world.

Russ Ruffino: The Backstory

At the age of 31, Ruffino was still a bartender struggling to make ends meet at the height of the economic recession. By his own admission, he was a wanna-be entrepreneur without much confidence or any real ambition, and as a result, most projects he embarked on failed for one reason or another.

Nowadays, Ruffino is a million miles away from where he once was, helping his clients scale their businesses up to six and seven figures with his mega-successful company, Clients on Demand. So how did he do it? Well, all that was needed was a simple switch in his mindset for him to embark on an incredible journey that would radically transform his life and those of his future clients and colleagues.

Just check out Clients on Demand reviews on Vimeo to get an idea of what he is about and the results he delivers to his students.

How to Visualize the Right Way

We’ve all heard the power of Visualization and how if you dream something hard enough, and if you genuinely believe it, then it will come true. However, the world does not work that way. If you want results, they require actions; it’s as simple as that.

Visualization is better used as a tool to help you achieve the right mindset for attacking your goals and fostering a sense of purpose and direction in your life. For example, Ruffino explains that in his bartending days, he used to consistently visualize his future self as a “confident millionaire entrepreneur making an impact.”

As soon as he awoke from his fifteen-minute morning visualization routine, he would return to his old self and carry on in the same school of thought as he always had. “I wasted the other 23 hours and 45 minutes living as I had in the past. Of course, things didn’t work!” explains Ruffino.

Working Backward to Change Your Identity

Ruffin decided to revamp his visualization method in order to shift his mindset. Instead of picturing himself as a future success, he would ask himself how this future successful person would react to the situation he is in now.

What would his first move be? Would he settle for mediocrity and continue to live in fear of being fired by his boss and lose his bartending job? No, of course not.

“I stopped treating visualization like a fantasy that I traveled to for 15 minutes a day. Instead, I started using visualization to change my identity now. Then, I took on this new identity as a successful entrepreneur.”

His new visualization method included writing down all of his future self’s qualities and virtues, envisioning, and rehearsing how they would react to situations that may crop up throughout his day. Once the 15 minutes were up, he would “step into” that character and become this new person.

“This new visualization technique alone changed my thoughts, which changed my decisions, which changed my actions, which changed my destiny. It made me unstoppable,” says Ruffino.

Success Starts in the Mind

Once Ruffino acquired his new mindset, there was no holding him back. The very next day, he quit his job and went all-in on himself. With the pressure well and truly on, he was forced to work harder and smarter than ever before, which very quickly bore its fruits.

“Success starts in the mind. Once you truly take on a new identity, you start to think, talk, and act differently. You hang out with different people and accept different clients. You no longer take on projects just to pay the bills. Instead, you take on people you really want to work with. You start to notice how people treat you differently, which boosts your confidence even more. Your identity only gets stronger and stronger.”

In Summary

Of course, Ruffino’s story is far from typical, and your journey does not need to be so dramatic or transformative. However, this serves as a great demonstration of the power of visualization when used correctly and how changing one’s identity and mindset can prove powerful when coupled with deliberate action.

The key takeaway from Ruffino’s story should be to embody the vision of success you have for your future self. Don’t sit back and wait for change to come to you. Switch your mindset to work in your favor and start taking strides towards your goals with confidence and intention.

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