Issa Asad Shares 5 Tips to Becoming a WordPress Master

WordPress CMS powers over 74 million websites on the Internet. This makes it one of the most powerful, versatile and robust web platforms in the world.

“If you’re a beginner in WordPress, it may be a very disappointing start because it probably isn’t as appealing and breathtaking as you imagined,” said Issa Asad Florida entrepreneur and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

In fact, in its basic form, WordPress is a plain, blank site, that can be quit unattractive. To make the best out of WordPress, you need to work on it: design, customize, and add content. Here, Issa Asad Shares 5 Tips to Becoming a WordPress Master:

1. Declutter your permalinks

Creating appealing content for your website takes you a step closer towards web dominance. The other half of the puzzle is ensuring that the top search engines, Google, Yahoo, and Bing, will find your content and place it where it rightfully belongs: on the first page of the search results. Decluttering your permalinks will take you the extra mile.

These are simply the main (permanent) links to your website. Every WordPress page has a built-in permalink field that is activated when editing. Your goal is to use the field to refine your links by ensuring only the relevant human-friendly and natural keywords appear on them. You may have to familiarize yourself with the basics of copywriting for SEO, but eventually, it will work in your favor.

2. Remember your site’s footers

The bottom panel of your WordPress site is what constitutes the footer. It is easy to disregard it, especially because it is at the base of the main content in all pages, but a footer is one of the handiest tools in your website. People can acquire a lot of information from the footer, including a short bio about yourself and the company, business, or cause.

At the footer you can add some important additional details about the site’s copyright, developer information, and links to other important pages on the website, such as ontact Us’, bout Us’, ervices’, among others. Don’t let your viewers suffer by having them scroll back to the top to click on links to the pages they wish to visit. You can replicate those links at the footer.

3. Organize your sidebar

In their basic form, WordPress sidebars come preloaded with tons of useful widgets and links that may be necessary for your website, but it is up to you to trim them down and leave only the essential ones. This is imperative because failure to organize the sidebar will conceal all the important links inside an ocean of social media icons, links to articles, tweets, photos and other content that is misplaced.

On the dashboard of your WordPress website, access the Appearance & Widgets option. Get rid of everything (links, icons, widgets, and the like), that does not work for you or support your website’s goals. In short, eliminate everything that doesn’t add value.

4. Capitalize on targeted titles

Every link you share on social media platforms such as Google+, Facebook, Twitter, and LinkedIn tags an accompanying title and description to the matching page. The latter two are what these web services use to rank your pages. When users search for content on the web, Google, or any other search engine, returns the title and descriptions as links to your site. Users can then decide whether to click on them or not, depending on relevance and appeal.

Since the title and description are important elements of your website, take time to polish and make them human-friendly. Your goal is not to please search engine algorithms. It is to make sure the users can relate to what you have to offer and that your titles and descriptions will guide them. If you’re experiencing challenges figuring out what to include in the title and description, SEO optimization software, such as Scribe, can help you
edit the two.

5. Use images that complement your site content

Almost everyone loves a simple and beautiful website. One of the surest ways of attracting a repeat audience and keeping your content persistently interesting is by adding images to the website. A little less known fact is that images also contribute to search engine optimization.

Adding keywords to these fields can help optimize your website from search engines. Think of the title as the image name. Typically, it appears when you hover the mouse pointer over the image. If, for some reasons such as low internet connectivity, the image is not viewable, the alternate text kicks in and takes the place of the image, successfully communicating the intended information. Ensure these two descriptors are simple, accurate, and relevant to the images they represent.

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