When you have a product or service that you are offering to people, it is important to have a plan of how you are going to market it if you you want to have success. You may have a great product to offer but if you don't market it properly, people will not notice it and if they don't notice it they will not buy. If you want to get your products and services noticed, you need to: Know your target audience. If you want to get customers, you need to know who the users of your products are. This will give you an idea of how you will deliver your message to your audience. Do market research. You need to gather as much information as possible about your target audience and you need to know who your competition is in the industry. This will also help you with your advertising campaigns. Offer unique products and services. You must make sure that your products and services are different from your competition. Consumers are influenced by product differentiation and cost. Choose an appropriate medium to deliver the message about your products and services. Online marketing, tele-marketing and now social networks are some of the fastest and most effective ways to get your business noticed. Another simple method to use for marketing your products is: Product- how unique is it from your competition? Price- is it affordable or is the cost lower than your competition but for the same quality? Promotion- how are you going to promote your product? What methods will you use for promotion? Place- where are you going to promote it? The 4 Ps of marketing are very useful tools especially if you are about to introduce a new product or service or if you are trying to rebrand your products.