If you’re stepping into Crowdfunding, chances are you already know by now how hectic and difficult it is to make the campaign work.
Without the right marketing and promotional strategy mix, it would be virtually impossible to attain your campaign goals. The reason? Crowdfunding isn’t as simple as launching a campaign and waiting for people to automatically send you money.
There is a lot that happens when you crowdfund a project. Firstly, you need to be a trustworthy brand for people to support you.
With the rise of crowdfunding scams from even the most well-known products, people are skeptical to donate even $1 to your campaign. This means you have to spend a significant amount of time in building your brand image to reflect credibility and trustworthiness.
The problem? You can’t do this alone. Not only will it cost you time, effort and money, but the results will also be unsatisfactory. This is why you need the help of a Crowdfunding Marketing Agency.
Why Should I Hire a Crowdfunding Marketing Agency?
Simple logic – a marketing agency specializing in crowdfunding will have the processes, the marketing experience that will guide your project to success.
Moreover, a great Crowdfunding Marketing agency will also have the staff and the experts available to take on the nitty-gritty of marketing and promotional activities which you alone may not be able to do.
For example, in-depth Facebook advertising, landing page setups, API setups, PR communications, etc are things you will need to deal with when you launch a crowdfunding campaign. It is definitely not an activity that you can do by yourself.
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If you’re still skeptical and are wondering whether it’s really worth it to hire a crowdfunding marketing agency, here are the top ten factors to consider.
- Reduce Operational Costs & Save Money
If you don’t hire a crowdfunding agency, you’ll be dolling out thousands of dollars in getting individual resources to work with you. The staff you’ll need for a crowdfunding campaign would be:
Ø A web designer/developer – at least a $1,000
Ø A content/copywriter – at least $20 – $30/hour for a medium level writer
Ø A Facebook ad specialist – at least $50/hour
Ø A PR specialist – at least a $100/hour
Ø A photographer – at least $1000 – $3000 for photography
Ø A video editor – at least $2000 for a video
Ø A graphic designer – at least $50/hour
Very easily, you could end up spending thousands of dollars per month. Not to mention, the cost of your own time coordinating, managing and communicating between different resources.
You can save money, time and effort by hiring one crowdfunding marketing agency for a fixed-price and have them do all the work. You can just focus on your project, where it is needed the most.
- Raise More Money & Go Beyond Your Goal
The money you can raise on a crowdfunding platform, the better for you. An experienced crowdfunding agency can help you achieve a higher goal amount.
Increase ROI, while saving and reducing costs. When you use a crowdfunding agency, you’ll get a dedicated crowdfunding manager who’ll take care of your campaign and ensure that you go beyond your initial goal.
This is done by strategic advertising that uses crowdfunding data such as backer demographics, targeted Facebook ads, targeted lead conversions, data analytics and much more.
- All Your Digital Assets Created by Experts
When you’re running a crowdfunding campaign, you’ll need articles, blog posts, video content, images, PR articles, ad copy, website/landing page copy, and many other content assets.
The agency creates all these assets for you, using a consistent style and messaging that is reflected across the board. More importantly, the messaging is not just random copywriting – it’s created with an essential purpose of getting you more backers, selling your brand and making your ads successful.
When you hire a crowdfunding marketing agency, you’re basically investing in long-term success because crowdfunding doesn’t just end at the attainment of a goal. There is consistent post-campaign work that you need to keep at if you want your business to grow.
Your goal is to ultimately become a brand your audience can connect with. Only a good crowdfunding marketing agency can do this for you!
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This post first appeared on Samit Patel Kickstarter Consultant & Crowdfunding Expert, please read the originial post: here
